location-based advertising

How to Use Location-Based Advertising Effectively

Learn how to use location-based advertising effectively to target customers, increase foot traffic, and boost sales. Discover strategies, technologies, and best practices.

Sep 22, 2025 6 min read

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7C framework

Understanding the 7C Framework in Digital Marketing

Explore the 7C framework in digital marketing: company, context, content, community, customization, communication, and commerce. Learn how to boost your strategy and engagement.

Sep 18, 2025 7 min read

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strategic planning process

What Are the 7 Stages of the Strategic Planning Process?

Explore the 7 stages of the strategic planning process for digital transformation. Learn how to define goals, analyze the market, implement strategies, and monitor performance.

Sep 11, 2025 6 min read

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strategic focus framework

Exploring the Strategic Focus Framework

Unlock brand-first digital transformation with the Strategic Focus Framework. Learn how to align digital marketing efforts with business goals for CMOs and brand managers in the US.

Sep 7, 2025 8 min read

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digital transformation

What Are the Key Pillars of Digital Transformation?

Discover the essential pillars of digital transformation, including strategic alignment, technology, culture, and customer focus. Learn how to drive brand success in the digital age.

Sep 2, 2025 7 min read

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game advertising framework

A New Framework for Simplifying Game Advertising

Explore the IAB's Gaming Measurement Framework and learn how it can simplify game advertising for brand managers. Discover key metrics, benefits, and strategies for engaging gamers authentically.

Sep 2, 2025 8 min read

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brand identity

Brand Alchemy: Transforming Your Identity for the Digital Age

Discover how to transform your brand identity for the digital age. Actionable strategies for brand managers and CMOs to drive engagement and growth through brand alchemy.

Aug 27, 2025 13 min read

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strategic thinking

Harnessing the Benefits of Strategic Thinking

Discover the key benefits of strategic thinking in business. Learn how to improve decision-making, problem-solving, and resource allocation for long-term growth.

Aug 23, 2025 5 min read

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digital transformation

Understanding the Relationship Between Structure and Strategy

Explore the crucial link between organizational structure and digital strategy. Learn how to align your structure for effective digital transformation and marketing success.

Aug 20, 2025 6 min read

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