Priya Patel

Innovation & Technology Strategist

About the author

Priya helps organizations embrace emerging technologies and innovation. With a background in computer science and 9 years in tech consulting, she specializes in AI implementation and digital transformation. Priya frequently speaks at tech conferences and contributes to Harvard Business Review.

native advertising formats

Common Formats for Native Advertising

Explore common native advertising formats like in-feed ads, content recommendations, and branded content. Learn how to optimize for mobile and create engaging, non-disruptive campaigns.

October 2, 2025 5 min read

location-based marketing

What is Location-Based Marketing? A Comprehensive Guide

Learn what location-based marketing is, how it works, its benefits, and the best strategies to use location data for targeted marketing campaigns. Boost your brand's hyperlocal reach!

September 25, 2025 31 min read

location-based advertising

How Location-Based Advertising & Marketing Can Drive Results

Discover how location-based advertising & marketing can boost your brand's digital strategy. Learn to leverage location data for targeted campaigns and improved ROI.

September 23, 2025 5 min read

interactive marketing strategy

Defining an Effective Interactive Marketing Strategy

Learn how to define and implement an interactive marketing strategy that boosts engagement and drives conversions. Understand your audience, choose the right elements, and measure success.

September 19, 2025 7 min read

digital transformation strategy

Strategic Assumptions in Digital Transformation

Explore the hidden assumptions driving your digital transformation. Learn how to identify, validate, and adapt these strategic elements for brand-first success.

September 12, 2025 11 min read

digital marketing strategy

How to Develop a Solid Digital Marketing Strategy

Learn how to develop a solid digital marketing strategy. From audience analysis to content planning, discover key components and examples for success.

September 12, 2025 9 min read

IT strategy

Formulating an Effective IT Strategy

Learn how to formulate an effective IT strategy that aligns with business goals, drives digital transformation, and maximizes ROI. Get practical tips and a roadmap for success.

September 6, 2025 9 min read

strategic decision-making

Methodologies for Effective Strategic Decision-Making

Explore proven methodologies for effective strategic decision-making. Learn how to leverage SWOT, Delphi, and scenario planning to drive better outcomes.

September 1, 2025 10 min read

AI in digital transformation

The Role of AI in Shaping Digital Transformation Strategies

Explore how AI is revolutionizing digital transformation strategies for brand managers and CMOs. Learn about AI's role in strategic planning, data governance, and cultural change.

August 30, 2025 8 min read

1 2 3 4 5 6 7

5 / 7