location-based marketing

Understanding Location-Based Marketing in Digital Strategies

Explore location-based marketing (LBM) strategies, including geo-targeting, geofencing, and mobile marketing. Learn how to improve customer engagement, drive foot traffic, and overcome privacy concerns for effective digital campaigns.

10 min read
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digital marketing strategy framework

Understanding the Digital Marketing Strategy Framework

Explore digital marketing strategy frameworks, their benefits, and how to choose the right one for your business. Learn about RACE, SWOT, and more!

10 min read
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low-code platforms

Low-Code/No-Code Platforms for Digital Transformation

Explore how low-code/no-code platforms are revolutionizing digital transformation. Learn about the benefits, challenges, and real-world applications for brand managers and CMOs.

6 min read
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digital transformation strategy

Exploring the Dynamics of Structure and Strategy

Explore the crucial relationship between organizational structure and digital strategy. Learn how to align them for successful digital transformation, brand management, and marketing.

8 min read
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strategic assumptions

Understanding Strategic Assumptions in Digital Initiatives

Learn how to identify, validate, and adapt strategic assumptions in digital initiatives. Build resilient digital strategies for brand managers and CMOs.

9 min read
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mobile game marketing

Essential Strategies for Mobile Game Marketing

Discover essential mobile game marketing strategies to maximize downloads, engagement, and revenue. Learn how to define your audience, optimize app store listings, and build a thriving community.

16 min read
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RACE Framework

The RACE Framework: A Practical Approach to Digital Marketing

Learn how to use the RACE Framework (Reach, Act, Convert, Engage) to improve your digital marketing strategy. Get actionable tips, examples, and measurement techniques.

8 min read
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strategic framework

Understanding the Concept of a Strategic Framework

Explore the concept of a strategic framework in digital transformation. Learn about its components, types, and application for business success. Drive results with a well-defined strategy.

8 min read
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70-20-10 rule

Understanding the 70-20-10 Rule in Digital Marketing

Learn how to apply the 70-20-10 rule to your digital marketing strategy for optimal resource allocation, innovation, and growth. Balance proven tactics with experimental and disruptive ideas.

12 min read
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