Emily Watson

Content Strategy & Copywriting Specialist

About the author

Emily crafts compelling narratives that connect brands with their audiences. With a background in journalism and 8 years in content marketing, she's helped brands increase engagement by 300% through strategic storytelling. Emily is a certified content marketing specialist and frequent contributor to Marketing Land.

AI personalization

Unlocking Growth: How AI-Powered Content Personalization Drives Digital Transformation

Discover how AI-powered content personalization is revolutionizing digital marketing, driving ROI, and enhancing customer experiences. Learn implementation strategies and best practices.

Jul 10, 2025 6 min read

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