Emily Watson

Content Strategy & Copywriting Specialist

About the author

Emily crafts compelling narratives that connect brands with their audiences. With a background in journalism and 8 years in content marketing, she's helped brands increase engagement by 300% through strategic storytelling. Emily is a certified content marketing specialist and frequent contributor to Marketing Land.

interactive advertising

Engaging Consumers Through Interactive Advertising in the Digital Age

Explore how interactive advertising transforms consumer engagement in the digital age. Learn about interactive ad formats, strategies, and ROI measurement techniques.

Oct 11, 2025 13 min read

pay-per-call marketing

Pay-Per-Call Marketing: What It Is and How to Get Started

Discover pay-per-call marketing: what it is, how it works, and how to get started. Learn to generate high-quality leads and improve your marketing ROI.

Oct 9, 2025 7 min read

location-based marketing

A Comprehensive Guide to Effective Location-Based Marketing

Unlock the power of location-based marketing! Learn how to target local customers, boost engagement, and drive sales with effective strategies and real-world examples.

Oct 8, 2025 13 min read

television advertising

7 Key Insights for Effective Marketing in Television Advertising

Discover 7 key insights for effective marketing in television advertising. Learn how to target your audience, integrate digital, and measure ROI for successful TV campaigns.

Oct 6, 2025 22 min read

digital marketing strategy

How to Develop a Robust Digital Marketing Strategy

Learn how to develop a robust digital marketing strategy that drives growth, engages your audience, and achieves your business goals. Get expert tips and actionable steps.

Sep 28, 2025 7 min read

digital marketing strategy

Exploring the Framework of Digital Marketing Strategies

Explore the key components of digital marketing strategy frameworks, from audience research to performance tracking. Learn how to build a successful digital presence.

Sep 26, 2025 4 min read

digital marketing strategy

The 5 C's of Digital Marketing: Key Concepts Explained

Unlock the power of the 5 C's in digital marketing! Learn how Company, Customers, Competitors, Collaborators, and Context can transform your digital strategy and boost your brand's success.

Sep 24, 2025 8 min read

5 As framework

An Overview of the 5 As Framework in Digital Marketing

Explore the 5 As framework in digital marketing: Aware, Appeal, Ask, Act, Advocate. Learn how to apply this model to enhance your digital strategy and build lasting customer relationships.

Sep 23, 2025 21 min read

location-based marketing

Location-Based Marketing: The Ultimate Guide

Unlock the power of location-based marketing! This guide covers strategies, techniques, privacy, and implementation tips to drive targeted customer engagement and boost your brand's ROI.

Sep 23, 2025 11 min read

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