Marcus Rodriguez

Creative Director & Design Lead

About the author

Marcus is an award-winning designer with 10+ years of experience in UI/UX and product design. His work has been featured in Design Week and Core77. He leads our creative team and specializes in creating user-centered designs that drive results. Marcus is a graduate of Art Center College of Design.

digital marketing strategy

Essential Digital Marketing Strategy Frameworks for Success

Explore essential digital marketing strategy frameworks to drive growth and improve customer engagement. Learn how to select the right framework for your business success.

Oct 7, 2025 16 min read

native advertising

Effective Native Advertising Approaches for Marketers

Discover effective native advertising approaches to enhance your digital marketing strategy. Learn how to create engaging native ads, measure success, and align with your brand.

Oct 6, 2025 9 min read

native advertising

Native Advertising Strategies: Effective Implementation and Timing

Discover how to effectively implement native advertising strategies and optimize their timing for maximum impact. Learn to align native ads with your brand and digital marketing goals.

Oct 5, 2025 6 min read

5 A's framework

Exploring the 5 A's Framework in Digital Marketing

Understand the 5 A's framework (Aware, Appeal, Ask, Act, Advocate) and how to apply it for effective digital marketing strategies. Boost engagement and customer loyalty.

Oct 3, 2025 8 min read

native advertising

Understanding Native Advertising: Functionality and Examples

Explore native advertising, its functionality, and real-world examples. Learn how to effectively integrate native ads into your digital marketing strategy for improved ROI.

Oct 3, 2025 11 min read

native advertising

The Five-Part Framework for Successful Native Advertising

Discover the five-part framework for creating successful native advertising campaigns that resonate with your audience, build brand trust, and drive results.

Oct 2, 2025 14 min read

native advertising

Identifying Key Characteristics of Native Advertising

Explore the key characteristics of native advertising, including its seamless integration, user experience, and transparency. Learn how to effectively use native ads in your digital marketing strategy.

Sep 30, 2025 10 min read

digital marketing strategy frameworks

Digital Marketing Strategy Frameworks: A Comprehensive Guide

Explore digital marketing strategy frameworks like RACE, SWOT, and Porter's Five Forces. Learn how to implement and tailor them for business success.

Sep 28, 2025 11 min read

RACE Framework

The RACE Framework: A Practical Guide to Digital Marketing

Learn how to use the RACE Framework to structure your digital marketing strategy. Get actionable insights on reach, engagement, conversion, and more.

Sep 27, 2025 6 min read

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