Rachel Chen

Chief Digital Strategist

About the author

Rachel has over 12 years of experience in digital transformation and brand strategy. She's helped Fortune 500 companies navigate complex digital landscapes and has spoken at major industry conferences including Digital Summit and Content Marketing World. Rachel holds an MBA in Digital Marketing from NYU and is a certified Google Analytics expert.

digital marketing strategy

Unlocking the Secrets of Digital Marketing Strategy Frameworks

Unlock the power of digital marketing with proven strategy frameworks. Learn how to build a robust digital presence, engage your audience, and drive business growth. Explore the best frameworks and practical tips for success.

Dec 9, 2025 19 min read

digital marketing strategy framework

A 4-Step Framework for Developing a Digital Marketing Strategy

Learn a simple 4-step framework to create a winning digital marketing strategy. Define, implement, analyze, and optimize for maximum ROI. Perfect for CMOs and brand managers.

Dec 4, 2025 8 min read

digital marketing strategy framework

A Comprehensive Overview of Digital Marketing Strategy Frameworks

Explore various digital marketing strategy frameworks and learn how to build your own using a practical 7-step process. Enhance your marketing efforts with proven models.

Dec 2, 2025 8 min read

digital advertising strategy

Incorporating Advertising into Your Digital Marketing Framework

Learn how to strategically incorporate advertising into your digital marketing framework. Discover channel selection, campaign measurement, and alignment with overall marketing goals for brand success.

Dec 1, 2025 12 min read

digital marketing strategy framework

Comprehensive Guide to Digital Marketing Strategy Frameworks

Unlock sustainable growth with digital marketing strategy frameworks. Learn how to choose, implement, and customize frameworks like RACE, SWOT, and SOSTAC.

Nov 28, 2025 12 min read

marketing frameworks

Exploring Different Marketing Frameworks

A comprehensive exploration of marketing frameworks, including traditional and modern models, tailored for brand managers and CMOs to drive strategic digital planning and business transformation.

Nov 27, 2025 11 min read

digital marketing strategy

Top Digital Marketing Strategies for Maximum Engagement

Discover the best digital marketing strategies to maximize audience engagement. Learn about content, social media, SEO, paid ads, influencer marketing, and email campaigns.

Nov 26, 2025 12 min read

digital marketing strategy

Exploring the 5 C's of Digital Marketing

Unlock the secrets to successful digital marketing with the 5 C's framework: Customer, Content, Channels, Conversion, and Community. Learn how to integrate these elements for brand growth.

Nov 26, 2025 12 min read

sleeper effect

An Overview of the Sleeper Effect in Propaganda Techniques

Explore the sleeper effect in propaganda techniques and its impact on digital marketing strategies. Learn how delayed persuasion influences consumer behavior and strategic digital planning.

Nov 12, 2025 5 min read

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