Rachel Chen

Chief Digital Strategist

About the author

Rachel has over 12 years of experience in digital transformation and brand strategy. She's helped Fortune 500 companies navigate complex digital landscapes and has spoken at major industry conferences including Digital Summit and Content Marketing World. Rachel holds an MBA in Digital Marketing from NYU and is a certified Google Analytics expert.

digital transformation strategy

GPS architecture modernization: Where we were and ...

Learn how GPS architecture modernization impacts brand strategy and digital transformation for modern CMOs and brand managers.

January 30, 2026 5 min read

Digital transformation strategy

Historical Insights into Company Ownership in Digital Ventures

Explore how ownership structures in digital ventures have evolved from 1920s broadcasting to modern AI-driven enterprises and venture capital models.

January 20, 2026 5 min read

digital transformation strategy

What Does a Digital Transformation Strategy Look Like for Small Businesses?

Discover how small businesses can implement a brand-first digital transformation strategy using automation, UI/UX design, and smart tech adoption.

January 19, 2026 8 min read

business digitization roadmap

Creating a Business Digitization Roadmap: Key Steps

Learn the key steps to creating a business digitization roadmap that aligns your brand identity with digital transformation strategy and modern tech stacks.

January 19, 2026 7 min read

viral marketing mechanisms

Understanding Viral Marketing: Definitions, Mechanisms, and Examples

Learn the definitions and mechanisms of viral marketing for cmo and brand managers. Discover how to drive organic growth in digital transformation.

January 16, 2026 6 min read

digital marketing strategies

The Ultimate Guide to Digital Marketing Strategies

Learn the latest digital marketing strategies for enterprise growth, including ai research, brand storytelling, and digital transformation roadmaps.

January 15, 2026 6 min read

unique selling points

Understanding Unique Selling Points (USP) with Practical Examples

Master unique selling points (USP) for your digital strategy. Learn from practical examples like Stripe and Nike to differentiate your brand and drive ROI.

January 14, 2026 8 min read

business digitization roadmap

Understanding the Business Digitization Roadmap

Learn how to build a business digitization roadmap that prioritizes brand identity and customer experience. A guide for brand managers and CMOs.

January 13, 2026 7 min read

digital transformation strategy

Looking Ahead: Key Strategies for Success in the Coming Year

Discover the top digital transformation and marketing strategies for brand managers to win in the coming year. Focus on AI integration, UX, and brand identity.

January 12, 2026 7 min read

Digital Transformation Consultancy

Digital Transformation Consultancy: Tailored Software Solutions

Learn how a digital transformation consultancy builds tailored software solutions to align brand identity with enterprise technology. A guide for CMOs.

January 9, 2026 16 min read

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