Emily Watson

Content Strategy & Copywriting Specialist

About the author

Emily crafts compelling narratives that connect brands with their audiences. With a background in journalism and 8 years in content marketing, she's helped brands increase engagement by 300% through strategic storytelling. Emily is a certified content marketing specialist and frequent contributor to Marketing Land.

3-3-3 rule marketing

What is the 3-3-3 Rule in Marketing?

Discover the 3-3-3 rule in marketing: a simple yet powerful strategy to capture attention, engage your audience, and boost memorability in today's fast-paced digital landscape. Learn how to implement it effectively!

Dec 23, 2025 8 min read

unique selling proposition

Steps to Crafting an Effective Unique Selling Proposition (USP)

Learn the key steps to create a unique selling proposition (USP) that differentiates your brand and attracts your ideal customers. Includes market analysis, competitive research, and testing strategies.

Dec 22, 2025 7 min read

3-3-3 rule

Understanding the 3-3-3 Rule in Marketing

Unlock the power of the 3-3-3 rule in marketing! Learn how to captivate attention, engage your audience, and ensure lasting brand memorability in today's fast-paced digital landscape.

Dec 11, 2025 5 min read

digital marketing campaigns

A Guide to Creating Successful Digital Marketing Campaigns

Learn how to create successful digital marketing campaigns with our comprehensive guide. From defining goals to analyzing results, master the strategies that drive growth and engagement.

Dec 4, 2025 15 min read

soft sell techniques

How to Master Soft Sell Techniques: Strategies and Examples

Learn how to master soft sell techniques in digital marketing. Discover effective strategies, real-world examples, and tips for building lasting customer relationships. Perfect for brand managers and CMOs.

Dec 4, 2025 15 min read

targeted marketing

What is Targeted Marketing? Benefits, Strategies, and More

Unlock the power of targeted marketing! Learn its definition, benefits, and actionable strategies to boost your digital marketing ROI and customer engagement.

Dec 4, 2025 21 min read

surrogate advertising

Examples of Surrogate Advertising in Practice

Explore real-world examples of surrogate advertising and how brands creatively bypass advertising restrictions. Learn about the ethics, effectiveness, and digital strategies involved.

Dec 1, 2025 13 min read

surrogate advertising

What Is Surrogate Advertising? Understanding The Concept

Explore surrogate advertising: Understand its types, benefits, legal boundaries, and how brands creatively maintain visibility within advertising restrictions.

Nov 20, 2025 8 min read

surrogate indicators

Understanding Surrogate Indicators in Marketing

Explore the world of surrogate indicators in marketing. Learn how to identify, use, and avoid the pitfalls of these metrics to enhance your digital transformation and brand strategies.

Nov 12, 2025 5 min read

digital marketing strategy

Defining the Framework for a Successful Digital Marketing Strategy

Learn how to define a successful digital marketing strategy framework. Explore popular frameworks, implementation steps, and tailoring strategies for optimal results.

Nov 11, 2025 9 min read

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