Emily Watson

Content Strategy & Copywriting Specialist

About the author

Emily crafts compelling narratives that connect brands with their audiences. With a background in journalism and 8 years in content marketing, she's helped brands increase engagement by 300% through strategic storytelling. Emily is a certified content marketing specialist and frequent contributor to Marketing Land.

surrogate advertising

Examples of Surrogate Advertising in Practice

Explore real-world examples of surrogate advertising and how brands creatively bypass advertising restrictions. Learn about the ethics, effectiveness, and digital strategies involved.

Dec 1, 2025 13 min read

surrogate advertising

What Is Surrogate Advertising? Understanding The Concept

Explore surrogate advertising: Understand its types, benefits, legal boundaries, and how brands creatively maintain visibility within advertising restrictions.

Nov 20, 2025 8 min read

surrogate indicators

Understanding Surrogate Indicators in Marketing

Explore the world of surrogate indicators in marketing. Learn how to identify, use, and avoid the pitfalls of these metrics to enhance your digital transformation and brand strategies.

Nov 12, 2025 5 min read

digital marketing strategy

Defining the Framework for a Successful Digital Marketing Strategy

Learn how to define a successful digital marketing strategy framework. Explore popular frameworks, implementation steps, and tailoring strategies for optimal results.

Nov 11, 2025 9 min read

digital marketing strategy framework

A Comprehensive Guide to Digital Marketing Strategy Frameworks

Explore the top digital marketing strategy frameworks like SWOT, RACE, and more. Learn how to implement them to streamline your marketing efforts and achieve better results.

Nov 6, 2025 6 min read

advertising tactics

Advertising Tactics and Their Implications for Society

Explore advertising tactics in the digital age and their impact on society. Learn about ethical considerations, brand storytelling, and strategic digital planning for responsible advertising.

Oct 31, 2025 12 min read

7C framework

Understanding the 7C Framework of Digital Marketing

Explore the 7C framework of digital marketing: Content, Context, Customer, Community, Convenience, Cohesion, and Conversion. Learn how to apply this framework for effective digital strategies.

Oct 30, 2025 6 min read

innovative advertising

Do Innovative Advertising Techniques Work?

Explore if innovative advertising techniques like AI, AR, and emotional storytelling are effective in digital marketing. Get insights for brand managers and CMOs.

Oct 29, 2025 17 min read

sleeper effect

The Sleeper Effect: Uncovering Hidden Influences in Brand Marketing

Uncover the sleeper effect in brand marketing: how initially dismissed messages can gain influence over time. Learn to leverage (or mitigate) this effect for long-term brand building.

Oct 29, 2025 7 min read

product strategy

A 5-Step Framework for Product Strategy Development

Master product strategy development with our proven 5-step framework. Drive digital transformation, enhance brand identity, and achieve product-market fit. A must-read for brand managers and CMOs.

Oct 20, 2025 8 min read

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