surrogate indicators

Understanding Surrogate Indicators in Marketing

Explore the world of surrogate indicators in marketing. Learn how to identify, use, and avoid the pitfalls of these metrics to enhance your digital transformation and brand strategies.

Nov 12, 2025 5 min read

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digital marketing strategy

Defining the Framework for a Successful Digital Marketing Strategy

Learn how to define a successful digital marketing strategy framework. Explore popular frameworks, implementation steps, and tailoring strategies for optimal results.

Nov 11, 2025 9 min read

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digital marketing strategy framework

A Comprehensive Guide to Digital Marketing Strategy Frameworks

Explore the top digital marketing strategy frameworks like SWOT, RACE, and more. Learn how to implement them to streamline your marketing efforts and achieve better results.

Nov 6, 2025 6 min read

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advertising tactics

Advertising Tactics and Their Implications for Society

Explore advertising tactics in the digital age and their impact on society. Learn about ethical considerations, brand storytelling, and strategic digital planning for responsible advertising.

Oct 31, 2025 12 min read

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7C framework

Understanding the 7C Framework of Digital Marketing

Explore the 7C framework of digital marketing: Content, Context, Customer, Community, Convenience, Cohesion, and Conversion. Learn how to apply this framework for effective digital strategies.

Oct 30, 2025 6 min read

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innovative advertising

Do Innovative Advertising Techniques Work?

Explore if innovative advertising techniques like AI, AR, and emotional storytelling are effective in digital marketing. Get insights for brand managers and CMOs.

Oct 29, 2025 17 min read

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sleeper effect

The Sleeper Effect: Uncovering Hidden Influences in Brand Marketing

Uncover the sleeper effect in brand marketing: how initially dismissed messages can gain influence over time. Learn to leverage (or mitigate) this effect for long-term brand building.

Oct 29, 2025 7 min read

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product strategy

A 5-Step Framework for Product Strategy Development

Master product strategy development with our proven 5-step framework. Drive digital transformation, enhance brand identity, and achieve product-market fit. A must-read for brand managers and CMOs.

Oct 20, 2025 8 min read

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7C framework digital marketing

The 7C Framework in Digital Marketing Explained

Unlock the power of the 7C framework in digital marketing. Learn how Customer, Content, Context, Community, Convenience, Cohesion, and Conversion drive success.

Oct 17, 2025 10 min read

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innovative advertising

Have You Tried Innovative Advertising Techniques? Should You Use Them?

Explore innovative advertising techniques like AR, AI, and social shopping. Learn if these strategies align with your brand's digital transformation goals and target audience.

Oct 15, 2025 5 min read

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