Marcus Rodriguez

Creative Director & Design Lead

About the author

Marcus is an award-winning designer with 10+ years of experience in UI/UX and product design. His work has been featured in Design Week and Core77. He leads our creative team and specializes in creating user-centered designs that drive results. Marcus is a graduate of Art Center College of Design.

5 A's framework

Overview of the 5 A's Framework in Digital Marketing

Explore the 5 A's framework (Aware, Appeal, Ask, Act, Advocate) in digital marketing. Learn how to apply it for better customer engagement and brand loyalty.

Nov 24, 2025 14 min read

sleeper effect

Illustrative Examples of the Sleeper Effect in Action

Discover how the sleeper effect impacts digital marketing. Explore real-world examples and strategies to harness its power for long-term brand influence and consumer engagement.

Nov 17, 2025 9 min read

marketing framework

Understanding the 5 C's of the Marketing Framework

Explore the 5 C's of marketing (Company, Customers, Competitors, Collaborators, Context) and how to apply this framework to your digital transformation strategy for enhanced marketing effectiveness.

Nov 12, 2025 15 min read

digital marketing strategy framework

Understanding Digital Marketing Strategy Frameworks

Explore digital marketing strategy frameworks: RACE, SOSTAC, Flywheel & custom models. Enhance your marketing efforts with strategic insights and actionable steps.

Nov 10, 2025 14 min read

sleeper effect

Defining the Sleeper Effect in Marketing Contexts

Understand the sleeper effect in marketing, its impact on digital campaigns, and strategies for brand managers and CMOs to leverage this phenomenon for long-term brand growth.

Oct 31, 2025 16 min read

engaging content

Framework for Creating Engaging Content with Innovative Strategies

Discover a framework for creating engaging content with innovative strategies. Learn how to leverage digital transformation, brand storytelling, and emerging technologies to captivate your audience.

Oct 30, 2025 7 min read

promotional product marketing

How Promotional Product Marketing Integrates with Digital Strategies

Learn how to seamlessly integrate promotional product marketing with your digital strategies for enhanced brand reach, engagement, and ROI. Unlock the power of physical + digital!

Oct 23, 2025 5 min read

digital marketing strategies

Understanding Digital Marketing Strategies and Their Impact on Brands

Explore key digital marketing strategies like content, SEO, and social media, and learn how they impact brand awareness, engagement, and growth. Get practical tips!

Oct 17, 2025 15 min read

digital marketing strategies

Digital Marketing Strategies: Explained with Examples

Explore effective digital marketing strategies with real examples. Learn content, social media, and emerging techniques to boost brand growth and ROI.

Oct 14, 2025 13 min read

marketing frameworks

Ultimate Guide to Various Marketing Frameworks

Explore essential marketing frameworks like SWOT, Porter's Five Forces, RACE, and AIDA. Learn how to choose and implement the right framework for your digital transformation strategy.

Oct 13, 2025 13 min read

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