Rachel Chen

Chief Digital Strategist

About the author

Rachel has over 12 years of experience in digital transformation and brand strategy. She's helped Fortune 500 companies navigate complex digital landscapes and has spoken at major industry conferences including Digital Summit and Content Marketing World. Rachel holds an MBA in Digital Marketing from NYU and is a certified Google Analytics expert.

Digital Transformation Consultancy

Digital Transformation Consultancy: Tailored Software Solutions

Learn how a digital transformation consultancy builds tailored software solutions to align brand identity with enterprise technology. A guide for CMOs.

Jan 9, 2026 16 min read

global digital transformation market value projections

Global Digital Transformation Market Value Projections

Explore the latest global digital transformation market value projections. Detailed analysis for CMOs on ai adoption, cloud growth, and brand-first strategy ROI.

Jan 7, 2026 12 min read

unique selling proposition

Boost Sales with a Unique Selling Proposition: 9 Effective Examples

Learn how to boost sales with a unique selling proposition. Explore 9 effective USP examples and digital marketing strategies for brand-first transformation.

Jan 2, 2026 7 min read

word-of-mouth marketing

The Impact of Word-of-Mouth Marketing on Business Growth

Discover how word-of-mouth marketing impacts business growth. Learn strategies for brand managers to leverage customer trust and digital transformation for advocacy.

Jan 2, 2026 7 min read

viral marketing definition

Defining Viral Marketing in the Context of Digital Marketing

Explore the strategic definition of viral marketing. Learn how brand managers and cmo's use digital transformation and storytelling to drive viral growth.

Jan 1, 2026 10 min read

word-of-mouth marketing

Building Effective Word-of-Mouth Marketing Strategies for the Future

Discover how to build effective word-of-mouth marketing strategies for the future. Learn to leverage customer experiences, social media, and more to amplify your brand.

Dec 26, 2025 15 min read

unique selling proposition

Steps to Crafting an Effective Unique Selling Proposition (USP)

Learn how to craft an effective Unique Selling Proposition (USP) that sets your brand apart. This guide covers research, development, testing, and real-world examples.

Dec 25, 2025 10 min read

outdoor advertising

Exploring the Role of Outdoor Advertising in Marketing

Discover how outdoor advertising can enhance your marketing strategy. Learn about different types, effectiveness, best practices, recent trends, and integration with digital marketing.

Dec 24, 2025 14 min read

unique selling proposition

Framework for Building a Unique Selling Proposition to Enhance Sales

Learn how to build a powerful Unique Selling Proposition (USP) to differentiate your brand and drive sales. Our framework covers customer analysis, competitive research, and USP development.

Dec 19, 2025 10 min read

digital marketing strategy framework

Digital Marketing Strategy Framework: 6 Simple Steps

Learn a simple 6-step digital marketing strategy framework to align your business goals with effective online efforts. Perfect for brand managers and CMOs.

Dec 18, 2025 12 min read

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