Tier-one announce cycles.
Narrative, angle, embargo and exclusive strategy, and briefings with the reporters who cover your category at TechCrunch, Bloomberg, Business Insider, Forbes, and the trades your buyers read.
Tier-one PR and media relationsFor venture-backed companies preparing a launch, a raise, an expansion, or a bid for category leadership. We earn coverage in the outlets your investors, buyers, and candidates read, build executive visibility around it, and turn it into AI search authority that compounds.
The stakes
Investors, enterprise buyers, and senior hires now research you before they meet you, in Google and in AI answers. What tier-one media has written about you shapes what they find. A launch or a raise is the moment to set that record.
What we do
Narrative, angle, embargo and exclusive strategy, and briefings with the reporters who cover your category at TechCrunch, Bloomberg, Business Insider, Forbes, and the trades your buyers read.
Tier-one PR and media relationsPositioning, narrative, and a messaging house built to survive a reporter's first question and a skeptical board member's second.
Brand strategy and messagingBylines, op-eds, podcasts, keynotes, and LinkedIn programs that sound like your executives, not like an agency.
Executive thought leadershipMarket entry narratives, regional and vertical trade coverage, and partner network placements that establish credibility before the sales team arrives.
Partner networkAEO and GEO that turn every placement into rankings and citations in ChatGPT, Perplexity, Gemini, and Google AI Overviews.
AEO, GEO, and search visibilityPartner-level advice for CEOs and CMOs on launches, raises, sensitive moments, and board-ready narratives.
Strategy and advisoryHow an announce cycle runs
We pressure-test the story against what reporters in your category have written in the last two quarters, then build the angles an editor will buy.
Briefing documents, talking points, and dry runs for every executive who will speak to press.
Tier-one reporters briefed ahead of announce day, with exclusives placed where they serve the story best.
Coverage lands, executive posts follow, partner network and digital amplification extend reach, and AEO and GEO work turns it into lasting search authority.
"Four hours of my time. Three placements. One TechCrunch piece my board chair texted me about."Founder, Series A fintech. Name on request.
Selected work
SERIES A ยท AI INFRASTRUCTURE
An AI infrastructure company briefed three TechCrunch beat reporters before announce day. The result: a feature, two follow-ups, and a vertical trade citation, with six hours of founder time in-cycle.
Read case studySERIES A AND LATER
Launches, funding announcements, executive hires, market entries, and the thought leadership programs that carry a brand between news moments. Some clients are named on request.
Browse the libraryRecommended engagements
Most venture-backed clients begin with a Tier-One Launch tied to a round or a product moment, then continue on an Authority Retainer so the coverage compounds.
PROJECT
From
$25,000 / project
A launch, a raise, or a major announcement.
RETAINER
From
$15,000 / month
Ongoing PR, thought leadership, and AEO/GEO. Six-month minimum.
Not a fit: pre-product startups, companies without a clear category, one-off press release distribution, or budgets under $15,000 per month or $25,000 per project.
Questions from CEOs and CMOs
Series A and later: venture-backed and growth-stage companies preparing a launch, a raise, an expansion, or an exit narrative. We are not a fit for pre-product startups or companies that have not yet chosen a category and a buyer.
Ideally eight to twelve weeks. That leaves time to sharpen the narrative, prepare spokespeople, and brief tier-one reporters under embargo or exclusive before announce day. We can move faster for a fixed date, but the strongest coverage comes from the narrative work done early.
No. Editors decide coverage, and any agency that guarantees it is selling something else. What we commit to is the work: a story worth an editor's time, the right reporters, the right timing, and a partner who runs the cycle from start to finish.
Plan on a weekly 30-minute check-in, review time for bylines and posts, and two to four reporter interviews during an announce cycle. We prepare every interview with a briefing document and a dry run. We write, you approve.
Yes. AEO and GEO are built into every engagement. We turn coverage into citations in ChatGPT, Perplexity, Gemini, and Google AI Overviews, so the story keeps working when investors, buyers, and candidates research you.
No. Investor platform teams are valuable for portfolio moments and fund announcements. We act as your dedicated agency and coordinate with them on announce day.
Tier-One Launch engagements start from $25,000 per project. The Authority Retainer starts from $15,000 per month with a six-month minimum. Strategy and Advisory for CEOs is available from $10,000 per month, typically added to another engagement.
Related reading
Narrative, embargo strategy, and exclusive placement in the outlets your market reads.
View service 02Bylines, op-eds, podcasts, keynotes, and LinkedIn programs for founders and executives.
View service 03Turn coverage into rankings and citations in ChatGPT, Perplexity, Gemini, and Google AI Overviews.
View service 04Partner-level counsel for CEOs and CMOs on launches, raises, and board-ready narratives.
View service 05How a partner-led, PR-led agency compares with a global network for venture-backed companies.
Read comparison 06A 12-step checklist for a funding or product announcement, including a sample pitch and reporter scoring sheet.
Read the playbook