For venture-backed companies. Series A and later.

Become the name tier-one media, search, and AI already trust.

For venture-backed companies preparing a launch, a raise, an expansion, or a bid for category leadership. We earn coverage in the outlets your investors, buyers, and candidates read, build executive visibility around it, and turn it into AI search authority that compounds.

A professional working on a laptop beside a window in natural light
The founder storyTold on the record

Client coverage includes

The stakes

After Series A, the story is part of the valuation.

Investors, enterprise buyers, and senior hires now research you before they meet you, in Google and in AI answers. What tier-one media has written about you shapes what they find. A launch or a raise is the moment to set that record.

  • An announcement that lands in a wire feed and nowhere else.
  • A category story told better by a competitor with less traction.
  • An agency that sells senior counsel and staffs the account with juniors.
  • Coverage that never shows up when buyers ask ChatGPT or Perplexity who leads the category.
  • A CEO with a strong point of view and no consistent platform for it.

What we do

One program, with tier-one press at the center.

01 / Launches and raises

Tier-one announce cycles.

Narrative, angle, embargo and exclusive strategy, and briefings with the reporters who cover your category at TechCrunch, Bloomberg, Business Insider, Forbes, and the trades your buyers read.

Tier-one PR and media relations
02 / Positioning

A category story that holds.

Positioning, narrative, and a messaging house built to survive a reporter's first question and a skeptical board member's second.

Brand strategy and messaging
03 / Executive visibility

A CEO the market recognizes.

Bylines, op-eds, podcasts, keynotes, and LinkedIn programs that sound like your executives, not like an agency.

Executive thought leadership
04 / Expansion

New markets, same authority.

Market entry narratives, regional and vertical trade coverage, and partner network placements that establish credibility before the sales team arrives.

Partner network
05 / AI search

Coverage that becomes citations.

AEO and GEO that turn every placement into rankings and citations in ChatGPT, Perplexity, Gemini, and Google AI Overviews.

AEO, GEO, and search visibility
06 / Counsel

A partner in the room.

Partner-level advice for CEOs and CMOs on launches, raises, sensitive moments, and board-ready narratives.

Strategy and advisory

How an announce cycle runs

Eight to twelve weeks, led by a partner.

  1. Narrative and angle

    We pressure-test the story against what reporters in your category have written in the last two quarters, then build the angles an editor will buy.

  2. Spokesperson preparation

    Briefing documents, talking points, and dry runs for every executive who will speak to press.

  3. Embargo and exclusives

    Tier-one reporters briefed ahead of announce day, with exclusives placed where they serve the story best.

  4. Announce and amplify

    Coverage lands, executive posts follow, partner network and digital amplification extend reach, and AEO and GEO work turns it into lasting search authority.

"Four hours of my time. Three placements. One TechCrunch piece my board chair texted me about."
Founder, Series A fintech. Name on request.

Recommended engagements

Start with a launch. Build authority with a retainer.

Most venture-backed clients begin with a Tier-One Launch tied to a round or a product moment, then continue on an Authority Retainer so the coverage compounds.

PROJECT

Tier-One Launch

From

$25,000 / project

A launch, a raise, or a major announcement.

  • Narrative and angle development
  • Embargo and exclusive strategy
  • Tier-one, national, and trade outreach
  • Spokesperson preparation
  • Partner network amplification
  • Coverage and AI citation report
See launch details

RETAINER

Authority Retainer

From

$15,000 / month

Ongoing PR, thought leadership, and AEO/GEO. Six-month minimum.

  • Continuous tier-one and trade media relations
  • Executive bylines, podcasts, and LinkedIn
  • Partner network placements
  • AEO, GEO, and search visibility
  • Monthly coverage and AI citation reporting
  • Quarterly narrative review with your partner
See retainer details

Not a fit: pre-product startups, companies without a clear category, one-off press release distribution, or budgets under $15,000 per month or $25,000 per project.

Questions from CEOs and CMOs

What venture-backed teams ask us.

What stage of company do you work with?

Series A and later: venture-backed and growth-stage companies preparing a launch, a raise, an expansion, or an exit narrative. We are not a fit for pre-product startups or companies that have not yet chosen a category and a buyer.

How far ahead of a raise or launch should we start?

Ideally eight to twelve weeks. That leaves time to sharpen the narrative, prepare spokespeople, and brief tier-one reporters under embargo or exclusive before announce day. We can move faster for a fixed date, but the strongest coverage comes from the narrative work done early.

Can you guarantee a TechCrunch or Bloomberg story?

No. Editors decide coverage, and any agency that guarantees it is selling something else. What we commit to is the work: a story worth an editor's time, the right reporters, the right timing, and a partner who runs the cycle from start to finish.

How much executive time does this take?

Plan on a weekly 30-minute check-in, review time for bylines and posts, and two to four reporter interviews during an announce cycle. We prepare every interview with a briefing document and a dry run. We write, you approve.

Do you handle AI search visibility as well?

Yes. AEO and GEO are built into every engagement. We turn coverage into citations in ChatGPT, Perplexity, Gemini, and Google AI Overviews, so the story keeps working when investors, buyers, and candidates research you.

We already have comms support through our investors. Do you replace it?

No. Investor platform teams are valuable for portfolio moments and fund announcements. We act as your dedicated agency and coordinate with them on announce day.

What does an engagement cost?

Tier-One Launch engagements start from $25,000 per project. The Authority Retainer starts from $15,000 per month with a six-month minimum. Strategy and Advisory for CEOs is available from $10,000 per month, typically added to another engagement.

Your next announcement

Set the record before your next raise or launch.

We review every application within two business days and take on a limited number of new engagements each quarter. If the fit is right, you will meet a partner for a strategy call and receive a proposal within five business days.