PROJECT
Tier-One Launch
$25,000 from, per project
A launch, raise, or announcement campaign built around tier-one coverage.
DetailsAccepting a limited number of engagements this quarter
Earned authority, engineered.
Eight disciplines, one center of gravity. We earn tier-one coverage in outlets like Bloomberg, Forbes, USA Today, Business Insider, and TechCrunch, then build the brand, messaging, digital marketing, and AI search visibility around it. Every account is led by a partner.
Client coverage includes
How the work fits together
Tier-one press at the center. Everything else built to compound it.
A story in Bloomberg or Forbes is the most trusted signal a company can earn. Reporters cite it, buyers search for it, investors forward it, and AI assistants quote it. So we start there.
Brand and messaging make the story sharp enough to earn. Advisory keeps it consistent at the board and executive level. Thought leadership makes your leaders quotable. The partner network carries it to audiences beyond the masthead. AEO and GEO turn it into rankings and AI citations. Digital, social, and talent partnerships put paid reach behind what was earned.
The disciplines
Eight disciplines. One senior team.
Each discipline is run by senior specialists under a single partner, so the press team, the brand team, and the search team work from the same narrative and the same calendar.
01 / Core
Tier-one PR and media relations
Earned coverage in Bloomberg, Forbes, USA Today, Business Insider, TechCrunch, Yahoo Finance, HackerNoon, and the trades your buyers read.
Explore 02Brand strategy, identity, and messaging
Positioning, narrative, messaging house, verbal and visual identity, built to survive a reporter's first question.
Explore 03Strategy and advisory
Partner-level counsel for CEOs and CMOs: launches, raises, crises, executive visibility, and board-ready narratives.
Explore 04Executive thought leadership
Bylines, op-eds, podcasts, keynotes, awards, and LinkedIn programs for founders and executives.
Explore 05Partner network: independent journalists and creators
A vetted network of 200+ independent journalists, contributors, newsletter writers, bloggers, and creators that extends reach beyond the masthead.
Explore 06AEO, GEO, and search visibility
Coverage turned into rankings and AI citations across ChatGPT, Perplexity, Gemini, Google AI Overviews, and classic search.
Explore 07Digital marketing and social
Paid amplification of earned media, social, content, and campaigns that convert attention into pipeline.
Explore 08Influencer and celebrity
Creator and talent partnerships for national launches, contracted and measured.
Explore EngagementsCombined into one program
Most clients run three or more disciplines together under a launch, retainer, or enterprise program. See how engagements are structured.
See engagement models40+
Tier-one and national outlets where clients have been featured
200+
Independent journalists, contributors, and creators in the partner network
34%
Average lift in branded AI citations within two quarters
8
Disciplines, every account led by a partner
How they compound
One story, carried through every channel.
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Narrative first.
Positioning and a messaging house that hold up under a reporter's first question. Without this, pitching is guesswork. Brand and messaging, guided by partner-level advisory.
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Tier-one coverage earns the trust.
Desk-by-desk pitching, exclusives, and embargoes for the stories that belong in Bloomberg, Forbes, Business Insider, or TechCrunch. Tier-one PR and media relations.
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Leaders become sources.
Bylines, op-eds, podcasts, keynotes, and LinkedIn programs make your executives the people reporters call next time. Executive thought leadership.
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The network extends reach.
Independent journalists, newsletter writers, and creators carry the story to the audiences your buyers actually follow, on pages search and AI engines crawl. Partner network.
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Search and AI make it permanent.
Entity work, schema, and citation tracking turn coverage into rankings and AI answers that keep naming you long after the news cycle. AEO, GEO, and search visibility.
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Paid reach scales what was earned.
Amplification of coverage, paid social, and talent partnerships put budget behind proven stories, not untested ads. Digital marketing and social and influencer and celebrity.
Engagement models
Four ways to engage.
Every engagement begins with an application and a strategy call, then a written proposal scoped to the moment you are in. Prices below are starting points.
MONTHLY
Authority Retainer
$15,000 from, per month
Ongoing PR, executive thought leadership, and AEO and GEO.
DetailsPROJECT
Brand and Messaging Build
$60,000 from, per project
Strategy, positioning, identity, and a messaging house.
DetailsMONTHLY
Enterprise Program
$30,000 from, per month
Multi-brand, multi-location, integrated across disciplines.
DetailsStrategy and advisory is available as a partner retainer from $10,000 per month, typically added to another engagement. Retainers have a six-month minimum.
Who we work with
Built for companies that intend to lead their category.
A strong fit
- Venture-backed companies, Series A and later, preparing a launch, a raise, an expansion, or an exit narrative.
- Enterprise and multi-location brands: national and regional brands, franchise systems, and healthcare and service groups with 25+ locations.
- Established consumer brands at $10M+ revenue, retail-ready or in retail.
- Growth-stage B2B and fintech companies, and executives building a public profile.
Not a fit
- Freelancers, solo consultants, and side projects.
- Pre-product startups or companies without a clear category.
- One-off press release distribution or a quick feature.
- Budgets under $15,000 per month or $25,000 per project.
- Anyone who wants guaranteed placements in pay-to-play listicles.
Selected work
One launch, three TechCrunch stories, compounding search.
A Series A AI infrastructure company coordinated its funding announcement with us: three reporters briefed under embargo, an exclusive feature angle for the lead, and two follow-up angles for the week after. The result was three TechCrunch placements, a Hacker News front-page run, and 14,000 GitHub stars in 30 days.
Common questions
Before you apply.
Why is PR at the center of every engagement?
Because tier-one coverage is the asset every other channel borrows from. A Bloomberg or Forbes story is what reporters, buyers, investors, search engines, and AI assistants trust most. Brand, messaging, thought leadership, digital, and AEO and GEO work are each built to make that coverage land harder and last longer.
Can we engage you for a single discipline?
Yes, within limits. Most clients start with a Tier-One Launch or an Authority Retainer and add disciplines as the program matures. Strategy and advisory is usually added to another engagement. We do not take on standalone social posting or one-off press release distribution.
What do engagements cost?
Tier-One Launch from $25,000 per project. Authority Retainer from $15,000 per month. Brand and Messaging Build from $60,000 per project. Enterprise Program from $30,000 per month. Strategy and advisory from $10,000 per month as a partner retainer. Retainers have a six-month minimum.
Who leads the work?
Every account is led by a partner. Our core team is senior-only, and it is backed by a vetted network of 200+ independent journalists, contributors, and creators that we bring in where they fit the story and the audience.
How does the partner network relate to tier-one PR?
Tier-one PR earns the masthead story. The partner network extends it: independent journalists, newsletter writers, and creators who reach audiences the masthead does not, on high-authority pages that search engines and AI assistants crawl and cite. Network coverage is disclosed wherever disclosure is required.
Who is not a fit?
Freelancers and solo consultants, pre-product startups, teams looking for one-off release distribution or a quick feature, budgets under $15,000 per month or $25,000 per project, and anyone who wants guaranteed placements in pay-to-play listicles.
How do we start?
Apply through the contact page. If there is a fit, a partner runs a strategy call to understand the business, the moment, and the outcome you need. You receive a written proposal with scope, team, timeline, and fee. We take on a limited number of new engagements each quarter.