Business and finance · Tier one
How to get featured in MarketWatch
How to get featured in MarketWatch: how its markets and personal finance desks work, how to pitch reporters, and why there is no open op-ed or guest route.
- Website
- marketwatch.com
- Owner
- Dow Jones
- Lead time
- Market news: same day. Personal finance features: typically one to several weeks.
- Last verified
At a glance
Audience. Individual investors and personal finance readers following markets, retirement, taxes, and household money decisions.
- Stock market and investing
- Personal finance
- Retirement
- Economy
- Real estate and mortgages
- Taxes
- Staff reporting
- Staff reporters and editors cover markets, the economy, and personal finance; the personal finance desk frames stories around what the news means for readers' money.
- Contributed articles
- MarketWatch publishes columnists and commissioned pieces, but we found no public contributor program or submission page.
- Opinion and op-eds
- No public op-ed submission guidelines were found. Pitch an argument to the relevant section editor only if you have genuine expertise and a timely angle.
- Press releases
- Press releases are not run as editorial content. Market data and wire releases may inform reporting, but a pitch to a reporter is the route to coverage.
Pitching MarketWatch, step by step
Read recent bylines on the relevant desk (markets, personal finance, retirement, real estate) to find the right reporter.
Frame the pitch around the reader: what does this mean for someone's money, portfolio, or retirement?
Bring data: a survey, a dataset, or an analysis that answers a question readers are already asking.
Offer a credentialed expert who can explain a timely market or policy development in plain language.
Keep the pitch short and send it to one reporter, not the whole desk.
How MarketWatch decides what to cover
MarketWatch is a Dow Jones publication focused on markets and personal finance for individual investors. Its newsroom covers the stock market, the economy, retirement, real estate, taxes, and household money. Job postings for its personal finance desk describe a clear editorial test: every story should answer what the news means for the reader and their money. Core topics include credit card debt, student loans, taxes, and mortgage rates, along with fresh angles on how people manage money.
That reader-first lens is the single most useful thing to understand before pitching. MarketWatch is not a trade outlet for financial companies; it writes for the people using their products.
How to pitch MarketWatch
MarketWatch does not publish a pitch submission page that we could verify, so the honest route is the reporter. Read recent bylines on the desk closest to your story and pitch one person by email with a short, specific note. Lead with the reader takeaway, then the evidence: a dataset, a survey with sound methodology, or a clear analysis.
Expert pitches work when they attach to news. A credentialed planner, economist, or analyst who can explain a rate decision, a tax change, or a market move in plain language is useful on deadline. A general offer to “comment on anything” is not.
Contributed articles and op-eds
We found no public contributor program or op-ed guidelines for MarketWatch. The site runs staff columnists and commissioned work. If you have a strong, timely argument and relevant credentials, a brief pitch to the editor of the relevant section is the only realistic path, and it should read as analysis, not promotion.
Frequently asked questions
Can you pay to be featured in MarketWatch?
Not in its editorial coverage. Advertising is sold separately by Dow Jones, and paid wire releases that appear alongside quotes are not MarketWatch stories.
Does MarketWatch accept guest posts?
We found no public guest post or contributor submission process.
Who should I pitch at MarketWatch?
The reporter who has recently covered your topic, identified through MarketWatch bylines.
A PR-led agency approaches MarketWatch by turning company data into a reader money story and offering experts who can explain the news on deadline. See how we run media relations for financial outlets.
Mistakes that get pitches ignored
- Pitching B2B product news with no consumer money angle.
- Sending the same pitch to several reporters on the desk.
- Expert pitches with no timely news hook.
- Assuming a wire release on a quote page is MarketWatch coverage.
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Sources for this profile (2)
Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with MarketWatch. Spot something out of date? Email [email protected].