Business and finance · Tier one

How to get featured in Business Insider

How to get featured in Business Insider: how its desks and series work, what editors say they want, first-person essays, and how to pitch without wasting time.

Website: businessinsider.com
Owner: Axel Springer
Lead time: Breaking news: same day. Series features and essays: often one to several weeks, depending on reporting and edit.
Last verified: October 16, 2026

At a glance

Audience. Professionals, investors, and ambitious readers following business, tech, careers, money, and how work is changing.

Tech and AI
Finance and Wall Street
Careers and workplace
Marketing and media
Personal finance
Retail and consumer
Startups

Staff reporting: Staff reporters on beat desks break news and produce analysis, alongside recurring franchises such as CMO Insider, Rising Stars, and Power Hours.
Contributed articles: Business Insider publishes first-person essays and as-told-to pieces built from real experience; these are edited by staff and are not a paid program.
Opinion and op-eds: Outside op-eds from senior leaders and experts are considered case by case; there is no public open submission form on the site.
Press releases: Press releases are not published as editorial content. Reporters want access, data, and sources, not wire copy.

Pitching Business Insider, step by step

Find the reporter or series editor through recent bylines and the official masthead page.
Offer access: a founder, executive, or customer who will speak on the record, or a location a crew can film.
Tie the pitch to a recurring series or a broad trend Business Insider is already tracking, such as AI at work or small teams.
For essays, pitch a first-person story with a clear takeaway, told by the person who lived it.
Keep the pitch short, with the news in the first line and any data attached.
Use the secure news tips page for sensitive information.

How Business Insider decides what to cover

Business Insider organizes coverage around beat desks (tech, finance, careers, retail, media, personal finance) and a growing set of recurring franchises. Editors speaking publicly in 2026 described what they look for: access to credible founders and executives, stories that work visually and on video, and sources for series such as CMO Insider, Rising Stars, Power Hours, and Tiny Teams. The publication has said it is moving away from aggregation toward original reporting, which raises the value of genuine access and lowers the value of a rewritten press release.

Topics with a human angle travel best: how work is changing, AI in practice, money and status, and ambition.

How to pitch Business Insider

Start with the masthead and recent bylines to find the reporter or series editor closest to your story. Lead with what you can offer that nobody else can: an executive willing to speak on the record, proprietary data, a customer story, or a place a crew can film. Fit the pitch to an existing series where possible, because recurring franchises need a steady supply of sources.

First-person essays and as-told-to stories are a distinctive Business Insider format. They work when a real person has a specific experience that illustrates a broader trend, and they are reported and edited by staff.

Contributed articles and op-eds

Business Insider considers op-eds from high-profile leaders and experts on a case-by-case basis rather than through a public submission form. The bar is unique analysis or authoritative advice, not company promotion. Essays are a more common entry point for executives with a strong personal story. Neither route is paid.

Frequently asked questions

Can you pay to be featured in Business Insider?

No. Editorial coverage is earned. Business Insider sells advertising and sponsored content through a separate commercial team, and that content is labeled.

Does Business Insider accept guest posts?

It publishes first-person essays and occasional op-eds, but these are pitched to and edited by staff. There is no open guest post program.

Who should I pitch at Business Insider?

The reporter or series editor who has recently covered your topic, found through bylines and the masthead. Use the secure tips page for sensitive information.

A PR-led agency approaches Business Insider by packaging access, data, and a human story for the right desk or series. Learn how we run media relations for tier-one outlets.

Mistakes that get pitches ignored

Pitches without on-record access to people or data.
Mass-sent product announcements with no trend or human angle.
Ghostwritten essays that do not reflect the named person's real experience.
Relying on contact lists from older articles; staff and editors change often.

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Sources for this profile (3)

Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with Business Insider. Spot something out of date? Email [email protected].