Pitch Reply-Rate Estimator
Score a pitch email against reporter-preference data. Coming soon.
In developmentResources
Free reading. Written because we got tired of explaining.
Two long-form white papers, a small tools library, a working glossary, and a growing set of field guides. No email gate. No download forms. Cite us, link to us, argue with us.
White papers
Two long-form playbooks. Read free.
White paper
The Founder PR Launch Playbook
A 12-step press push for a Series A or product launch. Sample pitch, reporter list scoring sheet, LinkedIn rollout templates, and a Hacker News section.
12 steps · 5,200 words · Sunny Goyal
Read free Field guideLocal-Business AEO and GEO Checklist
24 checks grouped by discipline: GBP setup, schema markup, llms.txt, content shape for AI Overviews, citation cleanup, and tracking. With why and how for each.
24 checks · 3,800 words · Marcus Chen
Read freeTools
Free working tools. No account.
01 02 03
Press Release Headline Checker
Paste a headline. Get a plain-text score on word count, verbs, numbers, banned PR cliches, and passive voice. Runs in your browser.
Try the toolAI Overview Citation Checker
Run a query set against ChatGPT, Perplexity, and Google AI Overviews to see where your brand shows up. Coming soon.
In developmentGlossary
Plain-text definitions for the PR and AI-search era.
TERM
AEO
Answer Engine Optimization. What it means, why it differs from SEO, and what to fix first.
Read definitionTERM
GEO
Generative Engine Optimization. Get cited in ChatGPT, Perplexity, Claude, and Google AI Overviews.
Read definitionTERM
Earned media
What counts, what does not, and why it still beats paid for trust and AI citation.
Read definitionBlog: media, PR & AI visibility
Guides on earned media, PR strategy, and AI search.
ARTICLE
How to Measure PR ROI and Earned Media Value
AVE is dead as a metric. Here is a modern PR measurement stack built on referral traffic, branded search lift, AI citation tracking, share of voice, and SQLs.
Read postARTICLE
Crisis PR in the Age of AI Search
AI chatbots resurface old negative coverage as fact. Here is why fast, factual crisis response matters more than ever and how to protect your record.
Read postARTICLE
How to Build a Newsroom Page That Gets Cited
Learn what belongs on a press/newsroom page, from boilerplate to fact sheets, so reporters and AI models can find and cite your company accurately.
Read postARTICLE
Schema Markup for AI Citation, Explained
Not all schema types help AI crawlers cite your content. Here's what Organization, Article, FAQPage, HowTo, and BreadcrumbList actually do and why they matter.
Read postARTICLE
How Journalists Use AI to Screen PR Pitches
Reporters now use AI to triage, summarize, and fact-check inbound pitches. Here's how that screening works and how to write pitches that survive it.
Read postARTICLE
Brand Mentions vs. Backlinks for AI Citation
Backlinks still matter for Google rankings, but AI models weight unlinked brand mentions more heavily. Here's the data and what to do about it.
Read postARTICLE
AI Visibility for Local Businesses
How multi-location businesses can rank in Google AI Overviews and the local pack, with practical steps for GBP, reviews, local press, and schema markup.
Read postARTICLE
Founder-Led PR: A Practical Playbook
A practical playbook for solo founders to earn press coverage without a PR retainer: personal brand, source pitching, launch moments, and journalist platforms that work.
Read postARTICLE
Digital PR for Link Building: A 2026 Playbook
Old-school link building is dead. Here's the step-by-step digital PR framework for earning editorial links that boost SEO and AI/GEO visibility in 2026.
Read postARTICLE
Does Press Release Distribution Still Work?
Wire distribution mostly creates syndicated duplicate content AI ignores. Here's what still moves the needle for press releases and when a wire is worth it.
Read postARTICLE
How to Get Cited by ChatGPT and Perplexity
A practical playbook for earning AI citations: structured data, answer-first pages, third-party authority, and llms.txt. Step-by-step, no fluff.
Read postARTICLE
AEO vs. GEO vs. SEO: What's the Difference?
SEO, AEO, and GEO target different search surfaces. Here's a clear breakdown of each, a comparison table, and a framework for deciding what to prioritize.
Read postARTICLE
How AI Overviews Choose What to Cite
A breakdown of the real signals AI Overviews, ChatGPT search, and Perplexity weigh when picking sources, and why earned media beats self-published content alone.
Read postARTICLE
Earned, Paid, and Owned Media Explained
Earned, paid, and owned media each do different jobs. Here's a clear breakdown of cost, credibility, and AI-citation value, plus the right mix for your stage.
Read postARTICLE
What Is Earned Media? A Plain-English Guide
Earned media explained simply: what it is, how it differs from paid and owned media, why it compounds through backlinks and AI citations, and how to start.
Read postBlog: tool rankings
Ranked, opinionated tool comparisons.
RANKED LIST
The Best Earned Media Value Tools, Ranked
We ranked 7 real PR measurement platforms that calculate earned media value, share of voice, and sentiment, with pricing, pros, and cons for each.
Read postRANKED LIST
llms.txt and AI Crawler Tools, Ranked
A ranked look at the real tools for generating llms.txt files and managing AI crawler access, covering Cloudflare, TollBit, Dark Visitors, Vercel, and more.
Read postRANKED LIST
The Best Schema Markup Generators, Ranked
We tested the free and paid JSON-LD schema generators SEOs actually use in 2026. Here's the ranked list, with what each one builds and where it falls short.
Read postRANKED LIST
The Best Social Listening Tools for PR Teams
We ranked 7 real social listening and media monitoring tools for PR teams on coverage, sentiment accuracy, and price. Brandwatch tops the list.
Read postRANKED LIST
The Best HARO Alternatives, Ranked
HARO and Connectively are both gone. Here are 7 real, currently operating platforms for getting quoted by journalists, ranked with pricing and honest pros/cons.
Read postRANKED LIST
Best Rank Trackers for AI Overviews
A ranked, verified breakdown of the rank trackers that actually monitor Google AI Overview appearances, with pricing, pros, cons, and what each one gets wrong.
Read postRANKED LIST
The Best Media Database Tools for PR Pros
We ranked 7 real media database tools for PR pros, from Muck Rack to BuzzStream, on data quality, pitching features, and price. Here is what to buy.
Read postRANKED LIST
The Best Press Release Distribution Services
We ranked PR Newswire, Business Wire, GlobeNewswire, PRWeb, EIN Presswire, Newswire.com, and eReleases on price, reach, and real editorial value.
Read postRANKED LIST
The Best AI Visibility Monitoring Tools
We compared the top AI search monitoring tools tracking brand mentions across ChatGPT, Perplexity, and Google AI Overviews, and ranked what's worth paying for.
Read postRANKED LIST
The 10 Best Digital PR Tools in 2026, Ranked
We tested and researched the top digital PR platforms of 2026. Muck Rack still wins overall, but the right pick depends on budget, team size, and goals.
Read postField guides
Shorter pieces on specific jobs.
01
For founders
Press, GEO, and a credible founder voice for Seed to Series B operators.
Read guide 02For local operators
HVAC, dental, salon, medical, and retail at three to fifteen locations.
Read guide 03For D2C brands
Editorial press in Allure, Apartment Therapy, The Strategist. Plus creators that move units.
Read guideCommon questions
About the resources.
Are these resources free?
Yes. No email gate, no download form. Everything on this page is a real web page you can read, cite, and link to.
Who writes them?
The five-person GetDigitize team. Founder Sunny Goyal writes the PR playbooks. Marcus Chen, our GEO and SEO lead, writes the local AEO and GEO guides. Edited by Priya Mehta.
How often are resources updated?
Quarterly, at minimum. AI Overview and Perplexity citation patterns shift fast, so the GEO material gets a full review every three months. Each page shows a last-updated date.
Can I republish or quote from these?
Yes, with a link back to the original page and a citation to GetDigitize. For full republication, email [email protected] and we will give you a clean copy.
Do you offer these as PDFs?
No. PDFs do not get cited by AI tools. We keep everything as crawlable HTML with schema. If you want a printable version, use your browser print view.