Celebrity and athlete partners
Anchor talent for national launches and brand moments, selected for genuine affinity with the product and an audience that matches your buyers.
Service 08 / Influencer and celebrity
Talent partnerships for national launches.
Celebrity, athlete, expert, and creator partnerships planned alongside tier-one PR, so the talent gives the story a face and the coverage gives the talent a reason to talk. Contracted carefully, disclosed properly, and measured against outcomes agreed up front.
The approach
The right partner is a story, not an ad slot.
A national launch needs more than reach. It needs a reason for reporters to write, a credible voice for buyers to believe, and content that keeps working after launch week. The right talent partner delivers all three when the partnership is planned with the press strategy from the beginning.
That is why talent sits inside our PR-led programs rather than beside them. The partner announcement, the exclusive, the creator wave, and the paid amplification run on one calendar under one partner.
Who we partner with
Chosen for fit and credibility, not follower count.
Expert voices
Physicians, chefs, scientists, and practitioners whose credibility carries weight with reporters and regulated categories alike.
Creators
Specialist creators across YouTube, Instagram, TikTok, LinkedIn, and newsletters who reach the communities your buyers follow and trust.
How a partnership runs
Five stages, planned with the launch.
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Talent strategy
What role talent plays in the launch narrative, which audiences matter, and what outcomes the partnership must deliver. Agreed before anyone is approached.
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Selection and vetting
A shortlist with audience data, past partnerships, category credibility, and a brand-safety review covering public statements and conflicts.
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Negotiation and contracts
Scope, usage rights, exclusivity, approvals, and morality clauses negotiated in writing and coordinated with your legal team.
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Launch integration
The partnership is timed with tier-one media relations, the partner network, and paid amplification so each channel reinforces the others.
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Measurement
Coverage generated, qualified reach, engagement quality, attributed traffic and sales, and changes in brand search and AI mentions, reported against the targets set in stage one.
Outlets where our clients have been featured
Our standard
Careful with your brand, and with theirs.
We will
- Vet every partner for audience fit and brand safety before an offer is made.
- Disclose every paid or gifted partnership in line with FTC guidance.
- Put scope, rights, and approvals in writing.
- Report outcomes against targets agreed before signing.
We will not
- Choose talent on follower count alone.
- Run undisclosed endorsements.
- Report vanity reach in place of outcomes.
- Book talent without a role in the launch narrative.
Fit
For launches that deserve national attention.
A strong fit
- Established consumer brands at $10M+ revenue launching nationally or entering retail.
- Enterprise and multi-location brands marking an expansion or brand moment.
- Venture-backed companies where a credible face accelerates a category launch.
- Teams that want talent, press, and paid planned as one program.
Not a fit
- One-off gifting or posting campaigns with no launch narrative.
- Brands seeking undisclosed or pay-for-praise endorsements.
- Pre-product startups without a clear category.
- Budgets under $25,000 per project, before talent fees.
Engagement
Part of a launch or enterprise program.
Talent partnerships are typically part of a Tier-One Launch, from $25,000 per project, or an Enterprise Program, from $30,000 per month. Talent fees are separate and quoted per partner once the shortlist is agreed.
See engagement modelsTeam portfolio
Talent-led campaigns our team has led.
Team portfolio work led by Priya Mehta at a prior agency, before joining Digitize. Not Digitize client engagements.
TEAM PORTFOLIO · CONSUMER
A global coffee brand: the barista moment
A campaign concept built on barista micro-interactions, carried by UGC, six influencer partners, and a contest mechanic. 22 percent engagement lift and 3M new app users.
Read moreTEAM PORTFOLIO · CONSUMER
A global food brand: emotional storytelling
An integrated campaign across OOH, social, and PR. 14 percent repeat purchase lift among 25 to 34 year olds and roughly 85M earned impressions.
Read moreCommon questions
Talent partnerships, answered.
What kinds of talent do you work with?
Celebrities, athletes, chefs, physicians, executives, and creators with audiences that match your buyers. We choose talent for audience fit, credibility in the category, and brand safety, not follower count alone. For most national launches the right mix is one anchor talent partner supported by a group of specialist creators.
How does talent work connect to PR?
Talent partnerships are planned into the same launch calendar as tier-one media relations. A well-chosen partner gives reporters a story, gives the launch a face, and gives creators a reason to talk about it. Coverage and creator content then feed paid amplification and AEO and GEO work, so the launch keeps working after the announcement.
How do you handle contracts and disclosure?
We negotiate scope, usage rights, exclusivity, approvals, and morality clauses in writing, coordinated with your legal team. Every paid or gifted partnership is disclosed in line with FTC guidance and platform rules. Undisclosed endorsements are never part of a Digitize program.
How do you measure talent partnerships?
Against outcomes agreed before contracts are signed: earned coverage generated by the partnership, qualified reach among target audiences, engagement quality, traffic and sales or sign-ups attributed through tracked links and codes, and changes in brand search and AI mentions.
What does it cost?
Talent partnerships are typically part of a Tier-One Launch, from $25,000 per project, or an Enterprise Program, from $30,000 per month. Talent fees are separate from our fees and are quoted per partner once the shortlist is agreed.
Works best with
What pairs with talent partnerships.
01
Tier-one PR and media relations
The coverage that turns a partnership announcement into a national story.
Explore 05Partner network
200+ independent journalists, contributors, and creators who extend the launch.
Explore 07Digital marketing and social
Paid amplification of talent content and coverage to the audiences that matter.
Explore