For consumer brands. $10M+ revenue.

The press-led agency for category-leading consumer brands.

For consumer and D2C brands at $10M+ revenue, retail-ready or already on shelf. We earn national consumer press and gift guide placements, partner with creators who fit the brand, and build the credibility retail buyers look for before the line review.

Apply to work with us See the Authority Retainer

A premium skincare jar styled on a white stepped plinth in a studio — Retail-readyNational press

Client coverage includes

The challenge

Past $10M, paid media alone stops building the brand.

Acquisition costs rise, retail buyers want proof of demand, and shoppers ask AI assistants which brand to trust. Editorial coverage, credible creators, and a clear brand story are what tip each of those decisions.

Strong sell-through online and almost no national editorial coverage.
Gift guide season comes and goes without your product on the list.
Creator programs that produce content but no lasting authority.
Retail buyers who ask what demand looks like outside your own channels.
AI shopping answers that name competitors and miss you entirely.

What we do

Earned authority for brands that intend to lead.

01 / National press

National consumer coverage.

Features, trend stories, and founder profiles in national consumer, lifestyle, and business outlets, built on editor relationships rather than a media database.

Tier-one PR and media relations

02 / Gift guides

Seasonal and gift guide placement.

A long-lead seasonal calendar, product seeding, and timely follow-up so your product reaches editors while lists are still open.

How we pitch editors

03 / Creators

Creator and talent partnerships.

Vetted creators and talent, contracted with clear usage rights, briefed on the story, and measured against outcomes.

Influencer and celebrity

04 / Retail credibility

Proof for retail buyers.

A credibility package of coverage, creator results, and search visibility, timed to line reviews, launches, and new-door announcements.

Strategy and advisory

05 / Brand

A brand story editors repeat.

Positioning, messaging, and identity that make the brand easy to write about and hard to confuse with competitors.

Brand strategy and messaging

06 / AI search

Named in AI shopping answers.

AEO and GEO that turn coverage and reviews into citations when shoppers ask ChatGPT, Perplexity, Gemini, or Google which brand to buy.

AEO, GEO, and search visibility

Who leads consumer work

Senior people who know the consumer beat.

Consumer engagements are led by Maya Patel, our Senior Media Strategist for consumer brands. Maya has spent eight years on the consumer beat, wrote for Apartment Therapy as a contributor, and owns relationships with editors at Apartment Therapy, Allure, The Strategist, Refinery29, and House Beautiful.

Creative direction comes from Priya Mehta, who writes the angles and storyboards the creator briefs. Every engagement is led by a partner and backed by our network of 200+ independent journalists, contributors, and creators.

40+

Tier-one and national outlets where clients have been featured

200+

Journalists, contributors, and creators in the partner network

Selected consumer work

National press and creator campaigns.

All case studies

F&B · BEVERAGE

A global coffee brand: a six-week social push

A campaign built on barista micro-interactions, carried by UGC, six creator partners, and a contest mechanic. 22 percent engagement lift and 3M new app users. Team portfolio work from a prior agency.

Read case study

F&B · CPG

A global food brand: an emotional storytelling platform

OOH, social films, and trade press built on a line borrowed from the brand's own customers. 14 percent repeat purchase lift among 25 to 34s. Team portfolio work from a prior agency.

Read case study

Recommended engagements

A retainer for the seasons. A brand build for a reset.

RETAINER

Authority Retainer

From

$15,000 / month

Ongoing consumer PR, creators, and AEO/GEO. Six-month minimum.

National consumer and trade media relations
Seasonal calendar and gift guide pitching
Product seeding to editors and creators
Partner network placements
AEO, GEO, and search visibility
Monthly coverage and AI citation reporting

See retainer details

PROJECT

Brand and Messaging Build

From

$60,000 / project

For a repositioning, a retail move, or a new line.

Consumer and competitor research
Positioning and brand narrative
Messaging house and proof architecture
Verbal and visual identity
Retail buyer narrative
Launch-ready press narrative

See brand build details

Launching a product or entering a retailer? A Tier-One Launch starts from $25,000 per project. Not a fit: pre-launch brands, one-off product placement requests, or budgets under $15,000 per month or $25,000 per project.

Questions from consumer brand leaders

What consumer brands ask us.

Which consumer brands do you work with?

Consumer and D2C brands at $10M+ revenue that are retail-ready or already in retail, across categories such as beauty, wellness, food and beverage, home, and lifestyle. We are not a fit for pre-launch brands or one-off product placement requests.

How far ahead do gift guide pitches need to start?

Long-lead print and holiday gift guides are often planned in early summer, and digital guides from late summer onward. We build a seasonal calendar at the start of the engagement so product reaches editors while lists are still open.

How do you support retail expansion?

Retail buyers look for proof that a brand creates demand. We build a credibility package from national coverage, creator results, and search and AI visibility, timed to line reviews, launches, and new-door announcements.

How do creator partnerships work?

We source and vet creators for audience fit, negotiate contracts with clear usage rights, brief them on the story, and measure results. Paid partnerships are disclosed according to FTC guidance.

Do you guarantee placements in specific outlets?

No. Editors decide coverage. We commit to the work: the angles, the seasonal calendar, product seeding, editor relationships, and transparent reporting on every pitch and result.

What does an engagement cost?

The Authority Retainer starts from $15,000 per month with a six-month minimum. Tier-One Launch projects for a product or retail launch start from $25,000. Brand and Messaging Builds start from $60,000 per project.