Engagements

Engagements built around earned authority.

Four ways to work with us, each led by a partner. Starting prices are published so you can judge fit before we speak. Every engagement begins with an application and a strategy call, not a checkout page.

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Four engagements

Launch, retain, build, or scale.

PROJECT

Tier-One Launch

From

$25,000 / project

A launch, a raise, or a major announcement, built for tier-one and national press.

  • Narrative and angle development
  • Embargo strategy and exclusive placement plan
  • Tier-one, national, and trade outreach
  • Spokesperson preparation and briefing documents
  • Partner network amplification
  • Coverage, search, and AI citation report
Request a proposal

RETAINER

Authority Retainer

From

$15,000 / month

Ongoing PR, thought leadership, and AEO/GEO. Six-month minimum.

  • Continuous tier-one and trade media relations
  • Executive thought leadership: bylines, podcasts, LinkedIn
  • Partner network placements chosen for AEO/GEO value
  • AEO, GEO, and search visibility program
  • Monthly reporting on coverage and AI citations
  • Quarterly narrative review with your partner
Request a proposal

PROJECT

Brand and Messaging Build

From

$60,000 / project

Strategy, identity, and messaging built to survive a reporter's first question.

  • Market, competitor, and audience research
  • Positioning and category narrative
  • Messaging house and proof architecture
  • Verbal and visual identity
  • Executive and spokesperson messaging
  • Launch-ready press narrative
Request a proposal

RETAINER

Enterprise Program

From

$30,000 / month

Multi-brand, multi-location, integrated. Six-month minimum.

  • National story with market-by-market local proof
  • Multi-market media relations
  • Executive visibility across brands and regions
  • Reputation and AI search visibility for every location
  • Digital amplification of earned media
  • Executive reporting by brand and market
Request a proposal

ADD-ON

Strategy and Advisory

From $10,000 / month

Partner-level counsel for CEOs and CMOs: launches, raises, crises, executive visibility, and board-ready narratives. Typically added to another engagement. Six-month minimum. About strategy and advisory.

Starting prices reflect typical scope. Your proposal is built around your markets, timeline, and goals.

Standard on every engagement

What every engagement includes.

Whatever the scope, these are not line items. They are how we work.

  • A partner who leads the engagement from strategy call to final report
  • A senior-only core team on the work, with no hand-off to juniors
  • Access to our vetted network of 200+ independent journalists, contributors, and creators
  • Narrative and angle development before any outreach begins
  • AEO and GEO built in, so coverage turns into search rankings and AI citations
  • A shared workspace with target lists, outreach, and outcomes
  • Reporting tied to named outlets and named results

Client coverage includes

How engagements begin

Application, strategy call, proposal.

  1. Application

    Tell us about the company, the moment ahead, and the budget you have set aside. We review every application within two business days.

  2. Strategy call

    A partner walks through your goals, your narrative, and the outlets and channels your buyers, investors, and recruits pay attention to.

  3. Proposal within five business days

    A written proposal with scope, team, timeline, and investment. If we are not the right agency, we will say so and, where we can, suggest who is.

Fit

Who this is not for.

We take on a limited number of new engagements each quarter so every account is led by a partner. That means saying no plainly when the fit is wrong.

  • Freelancers, solo consultants, and side projects
  • Pre-product startups or companies without a clear category
  • One-off press release distribution or "a quick feature"
  • Budgets under $15,000 per month or $25,000 per project
  • Anyone who wants guaranteed placements in pay-to-play listicles

Engagement FAQ

Questions on scope and investment.

Why do you publish starting prices?

So that both sides can judge fit before a call. The figures on this page are where engagements begin. Your proposal reflects scope, markets, and timeline, and it arrives within five business days of the strategy call.

Is there a minimum commitment?

Retainers, including the Authority Retainer, Enterprise Program, and Strategy and Advisory, have a six-month minimum. Earned media, executive visibility, and AI search authority compound over quarters, not weeks. Project engagements are scoped and priced as a single project.

What is included in the Authority Retainer?

Ongoing tier-one media relations, executive thought leadership, partner network placements, and AEO and GEO work that turns coverage into search rankings and AI citations. Every retainer is led by a partner and reported against named outlets and named outcomes.

Do you guarantee placements?

No. Earned coverage is decided by editors, and any agency that guarantees it is selling something else. What we commit to is the work: the narrative, the angles, the reporter relationships, the cadence, and transparent reporting on every pitch and result.

What does not count as coverage?

Wire distribution, paid syndication, low-authority content farms, and pay-to-play listicles. Partner network placements are disclosed wherever disclosure is required and are reported separately from earned tier-one coverage.

Can Strategy and Advisory be engaged on its own?

It is typically added to another engagement. For CEOs and CMOs who need partner-level counsel on a launch, a raise, a crisis, or a board narrative, it can run as a standalone partner retainer from $10,000 per month.

How does payment work?

Projects are invoiced 50 percent at kickoff and 50 percent at delivery. Retainers are invoiced monthly in advance. We accept wire and ACH.

Next step

Apply, meet a partner, and receive a proposal within five business days.

We review every application within two business days and take on a limited number of new engagements each quarter.