Bloomberg, Yahoo Finance, MarketWatch
Funding rounds, earnings-adjacent stories, sector data, and executive commentary on market moves. Built for companies whose story affects how investors see a category.
Service 01 / The core discipline
Tier-one PR and media relations.
Earned coverage in Bloomberg, Forbes, USA Today, Business Insider, TechCrunch, Yahoo Finance, HackerNoon, and the trades your buyers read. Built desk by desk, led by a partner, and engineered to keep paying off in search and AI answers long after the story runs.
Outlets where our clients have been featured
40+
Tier-one and national outlets where clients have been featured
200+
Independent journalists, contributors, and creators in the partner network
34%
Average lift in branded AI citations within two quarters
1
Partner leading every account, start to finish
Why tier-one coverage matters
One story in the right outlet does the work of a year of advertising.
A Bloomberg story reaches the investors you are courting. A Business Insider feature reaches the executives you sell to. A TechCrunch launch piece reaches the engineers and operators who shape a category. Each one is also a high-authority page that search engines rank and AI assistants cite when someone asks who leads your market.
That is why PR sits at the center of every Digitize engagement. Brand, messaging, thought leadership, digital, and AEO and GEO work are all built to make that coverage land harder and last longer.
Desks and beats
We pitch desks and reporters, not mastheads.
"Getting into Forbes" is not a plan. A plan names the desk, the reporter, what they have written in the last quarter, and why your story belongs in their next one. Every target list is built that way.
Forbes, Business Insider, Fast Company, Inc.
Company profiles, growth stories, workplace and leadership features, and trend pieces where your executives serve as the expert voice.
TechCrunch, VentureBeat, HackerNoon
Launches, raises, product news, and technical deep dives. HackerNoon and similar developer-facing titles reach the builders who adopt and recommend products.
USA Today and national consumer desks
Consumer trends, national data stories, and launches with mainstream relevance. Built for consumer brands and multi-location companies with a national footprint.
Entrepreneur and founder-focused titles
Founder narratives, operating lessons, and company-building stories that position leadership for hiring, fundraising, and partnerships.
The publications your buyers read
The trade titles and regional business press your customers check every week. Often the most commercially valuable placement in a campaign.
How a campaign runs
Five stages. Every one in writing.
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Narrative and angles
We interview leadership, review prior coverage, and pull proprietary data to find the angles an editor will buy. If the story is not ready, we say so and fix it first, often with our brand and messaging team.
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Desk and reporter mapping
A ranked list of named reporters by desk and beat, each with recent coverage summarized and the reason your story fits their work. You approve the list before outreach begins.
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Exclusives, embargoes, and timing
We match the news to the right approach: an exclusive for depth at one outlet, an embargo for coordinated coverage across several, or a staged sequence that builds over weeks.
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Spokesperson preparation
Briefing documents, likely questions, data points, and the lines you should not cross. Executives walk into every interview prepared for the reporter in front of them.
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Extension and measurement
Once a story runs, the partner network and our search team extend it: follow-on coverage, amplification, and entity and schema updates. You see placements, reach, and changes in search and AI visibility.
Exclusives and embargoes
The right structure for the news.
Depth at one outlet
One reporter at the right desk gets first access, interviews, and data in exchange for a committed publish date and a fuller story. Best for funding rounds, major launches, and founder profiles.
Coordinated coverage
A short list of reporters is briefed ahead of a shared publish time, so coverage runs across several outlets at once. Best for data releases, research, and announcements with more than one angle.
Coverage that builds
A planned run of stories over several weeks: an exclusive first, then trade, regional, and network follow-ons. Best for category launches and narratives that benefit from repetition.
Our placement standard
What we count, and what we never will.
Counts as a placement
- A story written or edited by a named journalist at a credible publication.
- Published on its editorial merits, with your company or executive central to the story.
- An outlet your buyers, investors, or recruits actually read.
- A crawlable, indexable page that search engines rank and AI assistants can cite.
- Reported with the link, the reporter, the desk, and the downstream effect.
Never counted
- Wire-service pickups and press release aggregator pages.
- Pay-to-play listicles and "featured in" badges for sale.
- Advertising equivalency and inflated impression counts presented as results.
- Mass-blasted pitches from purchased media databases.
- Network coverage presented as tier-one. It is reported separately and disclosed where required.
Beyond the masthead
Network placements that extend reach and feed AI answers.
A tier-one story is the anchor. Our partner network of 200+ independent journalists, contributors, newsletter writers, and creators carries it further, to the niche audiences and specialist communities your buyers follow.
- Network partners are chosen for editorial quality and audience fit, not volume.
- Placements are selected for AEO and GEO value: high-authority, crawlable, citable pages.
- More credible sources describing you the same way strengthens how ChatGPT, Perplexity, Gemini, and Google AI Overviews describe you.
- Coverage is disclosed wherever FTC rules or publication policy require it.
- Every placement feeds our AEO, GEO, and search team for entity and schema work.
Fit
Built for companies with a story tier-one desks will want.
A strong fit
- Venture-backed companies, Series A and later, with a launch, raise, expansion, or exit narrative ahead.
- Enterprise and multi-location brands with national or regional relevance.
- Established consumer brands at $10M+ revenue, retail-ready or in retail.
- Leadership willing to give reporters time, data, and a clear point of view.
Not a fit
- One-off press release distribution or a quick feature.
- Pre-product startups or companies without a clear category.
- Anyone who wants guaranteed placements in pay-to-play listicles.
- Budgets under $25,000 per project or $15,000 per month.
Engagements
Two ways to run tier-one PR.
PROJECT
Tier-One Launch
$25,000 from, per project
A launch, raise, or announcement campaign: narrative, desk mapping, exclusive or embargo strategy, spokesperson preparation, network extension, and post-campaign reporting.
Engagement detailsMONTHLY
Authority Retainer
$15,000 from, per month
Ongoing tier-one PR with executive thought leadership and AEO and GEO built in. Six-month minimum, led by a partner throughout.
Engagement detailsMulti-brand and multi-location companies run media relations inside an Enterprise Program, from $30,000 per month.
Selected work
A Series A launch, coordinated across TechCrunch.
SERIES A ยท TIER-ONE LAUNCH
A Series A AI infrastructure company: three TechCrunch placements in one launch
Three TechCrunch reporters briefed individually under embargo: an exclusive feature angle for the lead and two follow-up angles for the week after launch. The result was three placements, a Hacker News front-page run, and 14,000 GitHub stars in 30 days.
Read case studyCommon questions
Tier-one PR, answered.
Which outlets have your clients been featured in?
Client coverage includes USA Today, Bloomberg, Forbes, Business Insider, TechCrunch, Yahoo Finance, HackerNoon, Fast Company, Inc., Entrepreneur, VentureBeat, and MarketWatch, along with the trade and regional titles each client's buyers read. We build every target list around the specific desks and reporters who cover your category.
Do you guarantee placements?
No. Tier-one coverage is decided by editors, and any firm that guarantees it is selling something other than earned media. We commit to the work in writing: the narrative, the target desks and reporters, the outreach plan, and full reporting on every reply. Our track record across 40+ tier-one and national outlets is the evidence.
What counts as a placement in your reporting?
A story written or edited by a named journalist at a credible publication, published on its editorial merits, where your company or executive is a meaningful part of the story. Wire pickups, paid syndication, and pay-to-play listicles are never counted as tier-one placements. Partner network coverage is reported separately and disclosed where disclosure is required.
How do you decide between an exclusive and an embargo?
It depends on the news and the outlet. An exclusive offers one reporter at the right desk first access in exchange for depth and a committed publish date, which suits funding rounds and major launches. An embargo briefs a short list of reporters ahead of a shared publish time, which suits data releases and announcements with several angles. We recommend the approach in writing before outreach begins.
How long until the first story runs?
For a planned launch or raise, we typically begin briefing reporters three to six weeks ahead of the announcement date, and coverage runs on the day. On an Authority Retainer, expect the first stories within the first two to three months as we build the narrative, the target desks, and executive availability.
How does media relations connect to AEO and GEO?
Tier-one coverage and high-authority network placements are among the sources AI assistants and search engines trust most. We choose angles, outlets, and network partners with that in mind, then feed every placement into your entity, schema, and citation work so the coverage keeps appearing in rankings and AI answers after the news cycle ends.
What does it cost?
A Tier-One Launch starts at $25,000 per project. Ongoing media relations runs inside the Authority Retainer, from $15,000 per month with a six-month minimum. Enterprise Programs for multi-brand or multi-location companies start at $30,000 per month.
Built around the coverage
What compounds tier-one PR.
04
Executive thought leadership
Bylines, op-eds, podcasts, and keynotes that make your leaders the sources reporters call next.
Explore 05Partner network
200+ independent journalists, contributors, and creators who extend the story beyond the masthead.
Explore 06AEO, GEO, and search visibility
Coverage turned into rankings and AI citations across ChatGPT, Perplexity, Gemini, and Google.
Explore