For enterprise and multi-location brands

One national story. Local proof in every market.

For national and regional brands, franchise systems, and healthcare and service groups with 25+ locations. We earn the national coverage that defines the brand, prove it market by market, protect its reputation, and make sure AI search recommends every location.

Request a proposal See the Enterprise Program

Lower Manhattan skyline and the Brooklyn Bridge at dusk — National storyLocal proof

Client coverage includes

The challenge

At scale, the brand is only as strong as its weakest market.

Customers meet a multi-location brand twice: once as a national name, and again as the location down the street. Search engines and AI assistants now judge both, and they rarely see the same story.

National campaigns that never reach the markets where revenue is made.
Local marketing run differently in every region, with no shared narrative.
AI answers that recommend a competitor in half your markets.
Reviews and local news that define the brand faster than headquarters can.
Franchisees and site leaders with stories to tell and no approved way to tell them.

What we do

A national program with local proof built in.

01 / National story

Tier-one and national coverage.

A brand narrative placed in national business, consumer, and trade outlets, built around growth, leadership, and the outcomes your locations deliver.

Tier-one PR and media relations

02 / Local proof

Multi-market media relations.

Regional business press, local broadcast, and community outlets in every priority market: openings, people, milestones, and results that prove the national story.

Partner network

03 / Reputation

Reputation across every market.

Monitoring of coverage and reviews, holding statements, escalation paths, and a steady flow of positive local proof so isolated incidents do not define the brand.

Strategy and advisory

04 / AI search

AI search for every location.

Structured data, location-level content, and earned citations so ChatGPT, Perplexity, Gemini, and Google AI Overviews recommend your locations by name.

AEO, GEO, and search visibility

05 / Brand consistency

One voice, many markets.

Messaging, spokesperson guidance, and franchisee or site-leader playbooks with clear approval paths.

Brand strategy and messaging

06 / Amplification

Earned media, extended.

Paid amplification of coverage, social, and local campaigns that convert attention into bookings and visits.

Digital marketing and social

How the program runs

National cadence, market-by-market execution.

Audit every market

Coverage, reviews, search, and AI answers, assessed location by location to find where the brand is strong and where it is invisible.
Set the national narrative

One story for the brand, with the proof points each market needs to make it credible locally.
Run national and local in parallel

National and trade outreach alongside a rolling calendar of regional stories in priority markets.
Report by brand and market

Coverage, reputation, and AI citations reported for leadership, with market-level views for regional teams.

Selected work

The local-proof playbook in practice.

All case studies

HEALTHCARE · MULTI-SITE

A regional dental group: 41 percent more new-patient bookings

A multi-clinic dental group ran a regional press push, a creator wave, and a GEO refit. New-patient bookings rose 41 percent in 90 days, with Map Pack top-three on 10 of 12 locations.

Read case study

SERVICE GROUP · MULTI-SITE

A multi-location home services operator: from page two to the AI Overview

A multi-location service operator moved from page two of Google to the cited source in ChatGPT and Google AI Overviews for its core service searches.

Read case study

Recommended engagements

An Enterprise Program, with a brand build where needed.

RETAINER

Enterprise Program

From

$30,000 / month

Multi-brand, multi-location, integrated. Six-month minimum.

National story with market-by-market local proof
Multi-market media relations
Reputation monitoring and response planning
AI search visibility for every location
Digital amplification of earned media
Reporting by brand and market

See program details

PROJECT

Brand and Messaging Build

From

$60,000 / project

For a rebrand, a merger, or a system that has outgrown its story.

Market and audience research
Positioning and brand narrative
Messaging house and proof architecture
Verbal and visual identity
Franchisee and site-leader messaging
Launch-ready press narrative

See brand build details

Not a fit: single-location businesses, groups with fewer than 25 locations seeking a one-market campaign, one-off press release distribution, or budgets under $15,000 per month or $25,000 per project.

Questions from brand and marketing leaders

What multi-location teams ask us.

Who is this program for?

National and regional brands, franchise systems, and healthcare and service groups with 25 or more locations. If you operate fewer locations or need a single-market campaign, we are likely not the right fit.

How do you balance national and local coverage?

We build one national narrative, then prove it market by market. National and trade outlets carry the brand story, while regional business press, local broadcast, and community outlets carry the proof: openings, people, results, and service in each market.

How do you handle AI search for hundreds of locations?

We treat each location as an entity that AI engines must understand and trust. That means consistent structured data, location-level content that cites earned coverage, review and reputation signals, and tracking of how ChatGPT, Perplexity, Gemini, and Google AI Overviews describe the brand in each market.

Do you work with franchise systems and their franchisees?

Yes. We work with the franchisor on the national program and build playbooks, templates, and approval paths that franchisees can use for local stories without diluting the brand.

How do you approach reputation?

Reputation is part of the program, not a separate crisis line. We monitor coverage and reviews across markets, prepare holding statements and escalation paths, and make sure positive local proof outweighs isolated incidents in search and AI answers.

What does an Enterprise Program cost?

Enterprise Programs start from $30,000 per month with a six-month minimum. Scope depends on the number of brands, markets, and locations. You receive a written proposal within five business days of the strategy call.