Business and finance · Tier one

How to get featured in Bloomberg

How to get covered by Bloomberg: how its newsroom, Terminal, and TV desks choose stories, pitching beat reporters, Opinion's limits, and how its tip line works.

Website: bloomberg.com
Owner: Bloomberg L.P.
Lead time: Market-moving news: minutes. Company and sector stories: days to weeks. Businessweek features and investigations: weeks to months.
Last verified: October 16, 2026

At a glance

Audience. Investors, traders, executives, and policymakers, many reading first on the Bloomberg Terminal, plus Bloomberg.com, Businessweek, TV, radio, and newsletter audiences.

Markets and finance
Deals and companies
Economics
Technology
Politics and policy
Energy, climate, and commodities

Staff reporting: Bloomberg News reporters in bureaus worldwide cover companies, sectors, markets, and economics, often publishing first to Terminal subscribers; Bloomberg TV and radio book their own guests.
Contributed articles: Bloomberg News does not publish contributed articles. Bloomberg Law and Bloomberg Tax publish outside expert commentary under published author guidelines.
Opinion and op-eds: Bloomberg Opinion is built around its own columnists and editors and is rarely a realistic first target for company executives.
Press releases: Some company announcements reach the Terminal, but a release alone rarely becomes a Bloomberg story. Bloomberg's tips page asks people not to send press releases or story pitches through its tip channels.

Pitching Bloomberg, step by step

Find the reporter who covers your company, sector, or market through recent Bloomberg bylines, and read their last several stories.
Lead with the market angle and the number: revenue, deal size, growth, or data that matters to investors.
Make figures publishable and verifiable before pitching; Bloomberg reporters will check them.
Offer an exclusive or first look on a material development to one reporter at a time.
Prepare an executive who can speak precisely on the record, and consider Bloomberg TV and radio as separate pitches.
Use the tips page only for specific, evidence-backed tips, never for releases or pitches.

How Bloomberg decides what to cover

Bloomberg is a newsroom built inside a financial data company. Bloomberg News reporters, based in bureaus around the world, cover companies, sectors, markets, economics, and policy, and much of their reporting reaches Bloomberg Terminal subscribers first before appearing on Bloomberg.com, in newsletters, and on TV and radio. Businessweek publishes longer features and investigations.

Bloomberg’s audience is professional: investors, traders, and executives who want numbers and implications. A company story works when it says something about money, markets, or a sector: a deal, a financing, an earnings move, a pricing shift, or proprietary data that reveals a trend.

How to pitch Bloomberg

Find the reporter who covers your company or sector, using recent bylines, and read their work to see what they are tracking. Pitch the market angle first, with the key figure up front. Bloomberg reporters verify numbers carefully, so decide in advance which figures you are willing to publish and be ready to support them.

An exclusive or first look on a material development, offered to one reporter, can be effective. Bloomberg TV and radio book guests separately, so a strong executive spokesperson is a second route into the same newsroom.

Bloomberg’s tips page offers email, Signal, and SecureDrop for specific information, and says plainly not to use those methods to send press releases or story pitches.

Contributed articles and op-eds

Bloomberg News does not publish contributed articles. Bloomberg Opinion is built around its own columnists and editorial staff, and outside op-eds from company executives are uncommon. Executives in law, tax, and regulated industries have a more realistic byline route through Bloomberg Law and Bloomberg Tax, which publish outside expert commentary under published author guidelines. For most companies, being covered or quoted by Bloomberg News is the practical goal.

Frequently asked questions

Can you pay to be featured in Bloomberg?

No. Bloomberg News coverage is not for sale. Advertising and branded content are sold separately and labeled.

Does Bloomberg accept guest posts?

Not in Bloomberg News. Bloomberg Law and Bloomberg Tax accept outside commentary under their author guidelines.

Who should I pitch at Bloomberg?

The reporter covering your company, sector, or market, found through recent bylines. For TV, the producers of the relevant Bloomberg show.

For a deeper walkthrough, see our guide on how to get covered by Bloomberg. A PR-led approach to Bloomberg starts with publishable numbers and a clear market angle, then prepares executives for precise questioning. That is the center of our media relations work for growth companies.

Mistakes that get pitches ignored

Sending press releases or story pitches to the tip line, which Bloomberg explicitly asks people not to do.
Pitching vague growth claims with no publishable numbers.
Pitching Bloomberg Opinion as if it took routine executive op-eds.
Offering the same exclusive to several reporters.

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Sources for this profile (3)

Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with Bloomberg. Spot something out of date? Email [email protected].