National news · Tier one
How to get featured in Reuters
How to get covered by Reuters: how its global business and markets desks work, pitching beat reporters, Breakingviews commentary, and how releases are treated.
- Website
- reuters.com
- Owner
- Thomson Reuters
- Lead time
- Market-moving news: minutes. Company and sector stories: days. Features and investigations: weeks to months.
- Last verified
At a glance
Audience. Investors, financial professionals, executives, and newsrooms worldwide that subscribe to Reuters, plus readers of Reuters.com.
- Markets and finance
- Business and deals
- Technology
- Energy and commodities
- World news and politics
- Legal and regulation
- Staff reporting
- Reporters in bureaus worldwide cover companies, sectors, markets, and policy beats, feeding the Reuters wire used by financial professionals and media clients.
- Contributed articles
- Reuters does not publish contributed articles or sponsored content as news.
- Opinion and op-eds
- Commentary comes from staff columnists, including the Reuters Breakingviews financial commentary service, which has occasionally run outside guest views commissioned by its editors. We found no open public op-ed submission page.
- Press releases
- Releases inform reporters, especially on earnings and material corporate events, but coverage depends on market relevance and verification.
Pitching Reuters, step by step
Find the reporter who covers your company, sector, or market in the relevant bureau through recent Reuters bylines.
Lead with market-relevant facts: numbers, deal terms, regulatory filings, and what changes for investors or the industry.
Offer an exclusive on a material development, such as a deal, a financing, or new data, if you can.
Make executives available quickly and be explicit about on-record and background terms.
Keep confidential tip channels for sensitive public interest information, not announcements.
How Reuters decides what to cover
Reuters, owned by Thomson Reuters, is a global news agency with a strong business and markets focus. Reporters in bureaus around the world cover companies, sectors, commodities, markets, policy, and legal developments, and their stories reach financial professionals and the many newsrooms that license Reuters content. Reuters journalism is governed by the Thomson Reuters Trust Principles, which commit it to integrity, independence, and freedom from bias.
A company story earns Reuters coverage when it is relevant to markets or an industry: a deal, a financing, an earnings surprise, a regulatory action, a supply chain shift, or data that says something about a sector. Speed and accuracy are central, and Reuters reporters verify carefully before publishing.
How to pitch Reuters
Find the reporter who covers your company or sector, using recent bylines and the bureau where your news happens. Lead with the facts a market reader needs: figures, terms, timing, and why it matters for the industry or for investors. If the development is material, an exclusive offered to the right reporter can be effective, but it must be honored. Make executives available quickly and agree on attribution terms clearly.
Reuters publishes routes for confidential tips for sensitive public interest information. Those channels are not intended for press releases or routine story pitches, which should go to the relevant reporter.
Contributed articles and op-eds
Reuters does not publish contributed articles. Its commentary is produced mainly by staff columnists, including Reuters Breakingviews, its financial commentary service. Breakingviews has occasionally published guest views from outside contributors, commissioned by its editors on topics relevant to its financial audience. We did not find a public, open op-ed submission page for Reuters, so do not plan an executive byline program around it.
Frequently asked questions
Can you pay to be featured by Reuters?
No. Reuters news coverage is not for sale and is governed by the Trust Principles. Any advertising or sponsored content is separate and labeled.
Does Reuters accept guest posts?
No for news. Breakingviews has occasionally commissioned guest views, but there is no open guest post program.
Who should I pitch at Reuters?
The reporter covering your company, sector, or market in the relevant bureau, found through recent Reuters bylines.
A PR-led approach to Reuters builds the market-relevant facts first and prepares executives for precise, fast verification. That is how we approach media relations for business wires and financial news.
Mistakes that get pitches ignored
- Pitching vague growth claims without verifiable figures.
- Offering an exclusive and then giving the story to a competitor first.
- Pitching consumer lifestyle angles with no market, business, or policy relevance.
- Sending press releases through confidential tip channels.
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Sources for this profile (2)
Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with Reuters. Spot something out of date? Email [email protected].