Earned media amplification
Promoted distribution of tier-one and network coverage to target accounts, investors, recruits, and customers. The most credible creative you will ever run.
Service 07 / Digital marketing and social
Digital marketing and social, built on earned media.
Paid amplification of your coverage, paid social, content, and campaigns that convert attention into pipeline. We put budget behind stories that have already earned trust, then report on what it produced.
The approach
Earn the story first. Then pay to put it in front of the right people.
Most paid media asks an audience to trust an ad. Ours asks them to read what Bloomberg, Forbes, or TechCrunch already said about you. Third-party credibility lowers resistance, lifts engagement, and gives sales a reason to follow up.
Because the same team runs your PR, the digital plan is written around the news calendar. Budget goes live the day coverage runs, not a quarter later.
What we run
Five capabilities, one plan.
Paid social
Audience strategy, creative, testing, and optimization across LinkedIn, Meta, X, YouTube, and Reddit, chosen by where your buyers actually are.
Content
Articles, short video, carousels, and executive posts built from coverage, data, and leadership views. Content with a source, not filler.
Campaigns
Integrated launch and raise campaigns that coordinate press, paid, organic, and partners around a single date and a single message.
Performance reporting
Monthly reporting on qualified traffic, pipeline or sales influenced, cost per result, and audience reach. Clear on what worked and what we will stop.
One team with your PR
Digital is run by the same partner-led team as tier-one PR and AEO and GEO, so nothing is lost between agencies.
How it runs
Planned around the news calendar.
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Audience and outcome plan
We define who needs to see the story and what they should do next: book a demo, request a meeting, visit a store, buy. Budget and channels follow from that.
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Creative from earned assets
Headlines, pull quotes, data, and executive commentary from your coverage become the creative. Every claim has a source.
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Launch with the story
Campaigns go live the day coverage runs, while the news is current and reporters, buyers, and investors are paying attention.
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Optimize and report
Weekly optimization, monthly reporting, and a clear recommendation on where the next dollar should go.
Fit
For companies with stories worth amplifying.
A strong fit
- Venture-backed companies turning launch and raise coverage into pipeline.
- Established consumer brands at $10M+ revenue amplifying press into sales.
- Enterprise and multi-location brands running national and regional campaigns.
- Teams that want paid, organic, and PR planned as one program.
Not a fit
- Standalone social posting or community management.
- Pure performance media buying with no earned or brand component.
- Pre-product startups without a clear category.
- Budgets under $15,000 per month or $25,000 per project.
Engagement
Added to a launch, retainer, or enterprise program.
PROJECT
Tier-One Launch
$25,000 from, per project
Amplification and campaign support around a launch or raise.
MONTHLY
Authority Retainer
$15,000 from, per month
Ongoing PR with digital added to amplify each story.
MONTHLY
Enterprise Program
$30,000 from, per month
Integrated, multi-brand or multi-location digital and PR.
Paid media budgets are separate from fees. Retainers have a six-month minimum.
Common questions
Digital and social, answered.
What does paid amplification of earned media mean?
When a story runs in an outlet like Forbes, Business Insider, or TechCrunch, we put paid distribution behind it: promoted posts, sponsored placements of the article, and retargeting to the audiences you need to reach. Third-party coverage usually earns more trust than an ad, so amplifying it is often the most efficient paid media a company can buy.
Which channels do you run?
LinkedIn, Meta, X, YouTube, and Reddit for paid social, plus organic programs on the channels where your buyers spend time. We choose channels based on audience and outcome, and we will tell you when a channel is not worth the budget.
Do you offer social media management on its own?
No. Digital marketing and social is run as part of a PR-led program, where it amplifies coverage, executive thought leadership, and campaigns. If you need standalone community management or high-volume posting, a specialist social agency is a better fit.
How do you report performance?
Monthly reporting ties spend and activity to outcomes you care about: qualified traffic, pipeline or sales influenced, cost per result, and reach among target accounts or audiences. For earned media amplification we also report how coverage performed when promoted compared with organic distribution.
What does it cost?
Digital marketing and social is typically added to a Tier-One Launch, from $25,000 per project, or an Authority Retainer, from $15,000 per month. Integrated programs for multi-brand or multi-location companies run inside an Enterprise Program, from $30,000 per month. Paid media budgets are separate from fees.
Works best with
What digital amplifies.
01
Tier-one PR and media relations
The coverage worth amplifying, in outlets your buyers already trust.
Explore 08Influencer and celebrity
Creator and talent partnerships that extend national launches into the feed.
Explore 02Brand strategy and messaging
The positioning and messaging house every campaign is built on.
Explore