Service 06 / AEO, GEO, and search visibility
AEO, GEO, and search visibility.
We turn coverage into rankings and AI citations. When a buyer, investor, or reporter asks ChatGPT, Perplexity, Gemini, or Google who leads your category, the answer should name you and cite sources you are proud of.
Why it starts with PR
AI engines cite what credible sources say about you.
AI assistants answer questions by synthesizing sources they trust. Tier-one coverage, respected trade publications, and high-authority independent writers carry far more weight than anything on your own site.
Most search agencies cannot earn those sources. Most PR firms do not structure them for search and AI. We do both, so every story we place in an outlet like Bloomberg, Forbes, or TechCrunch is also a citation working for you in AI answers and rankings.
What we do
Five workstreams, in this order.
Baseline: where you stand in AI answers
We build a tracked set of prompts your buyers actually ask and run them across ChatGPT, Perplexity, Gemini, and Google AI Overviews. You see which brands are named, which sources are cited, and where the gaps are.
Entity work: be understood correctly
Consistent descriptions of your company, products, and executives across your site, authoritative profiles, and coverage, so search engines and AI models connect the right facts to the right names.
Schema and structure: make it machine-readable
Organization, Person, Product, Service, Article, FAQ, and related structured data, validated and matched to visible content. Pages rewritten so key facts appear in clear, quotable sentences.
Citation strategy: earn the sources AI trusts
Coordinated with our tier-one PR and partner network teams. Placements are chosen partly for AEO and GEO value: high-authority, crawlable, citable pages on the topics where you need to be named.
Classic search: rankings still matter
Technical fixes, on-page work, and internal linking so the pages and coverage that matter rank in traditional results as well as AI answers.
Measuring AI share of voice
What we report, every month.
- Share of brand mentions and citations across the tracked prompt set, against a named competitor set.
- Which sources AI engines cite when they describe you, and which coverage moved the needle.
- Classic rankings for priority terms, plus referral traffic from AI assistants.
- Accuracy of how AI engines describe your company and executives, with fixes tracked.
Fit
Where this compounds fastest.
A strong fit
- Venture-backed companies whose buyers and investors research through AI assistants.
- Enterprise and multi-location brands competing for national and regional AI answers.
- Established consumer brands where AI recommendations shape purchase decisions.
- Companies already earning coverage that is not yet showing up in AI answers.
Not a fit
- Standalone technical SEO audits with no PR or content component.
- Anyone hoping to manipulate AI engines with spam or fabricated sources.
- Pre-product startups without a clear category.
- Budgets under $15,000 per month.
Engagement
Built into the Authority Retainer.
AEO, GEO, and search visibility runs alongside tier-one PR and executive thought leadership, so every placement is planned for citation value from the start. Full detail on the engagements page.
Selected work
The kind of coverage AI engines cite.
SERIES A ยท TIER-ONE LAUNCH
A Series A AI infrastructure company: three TechCrunch placements in one launch
A coordinated Series A launch produced three TechCrunch placements, a Hacker News front-page run, and 14,000 GitHub stars in 30 days. Coverage like this, on high-authority and widely crawled pages, is the raw material for AEO and GEO.
Read case studyCommon questions
AEO and GEO, answered.
What are AEO and GEO?
AEO (answer engine optimization) and GEO (generative engine optimization) are the work of making sure AI assistants such as ChatGPT, Perplexity, Gemini, and Google AI Overviews name and cite your company when someone asks about your category. Classic SEO targets the ranked list of links. AEO and GEO target the synthesized answer. The two overlap, and we run them together.
Why does a PR-led agency run AEO and GEO?
Because AI assistants lean heavily on credible third-party sources, and tier-one coverage is among the most credible sources there is. Coverage in outlets like Bloomberg, Forbes, and TechCrunch, plus high-authority network placements, gives AI engines something trustworthy to cite. Our job is to earn those sources and make sure they connect clearly to your brand, your executives, and your category.
What is entity work?
Search engines and AI models understand the world as entities: companies, people, products, and the relationships between them. Entity work makes sure those systems recognize your company and executives correctly and consistently, through structured data, consistent descriptions across authoritative profiles, and coverage that states the facts clearly.
How do you measure AI share of voice?
We build a tracked set of prompts your buyers actually ask, run them across ChatGPT, Perplexity, Gemini, and Google AI Overviews on a regular schedule, and record which brands are named and which sources are cited. You see your share of mentions and citations against a named competitor set, alongside classic rankings and AI referral traffic.
How quickly do results show?
Technical fixes such as schema and entity cleanup can affect AI answers within weeks. Gains driven by new coverage build over a quarter or two as sources are published and indexed. Across clients, we have seen an average 34% lift in branded AI citations within two quarters.
What does it cost?
AEO, GEO, and search visibility is part of the Authority Retainer, from $15,000 per month with a six-month minimum, alongside ongoing PR and thought leadership. Multi-brand and multi-location programs run inside an Enterprise Program, from $30,000 per month.