How to get featured in Yahoo Finance

How Yahoo Finance decides what to cover

Yahoo Finance is two things at once: a very large syndication platform and a newsroom. Much of what appears on the site comes from content partners and newswires. Alongside that, a Yahoo Finance staff produces original reporting, video, and live market programming on earnings, the economy, personal finance, crypto, and fintech. Job postings for the newsroom emphasize market-moving stories, corporate news, economic data, and cultivating sources for exclusives.

Knowing which side you are dealing with matters. A release on your ticker page is distribution. A story by a Yahoo Finance reporter is earned coverage.

How to pitch Yahoo Finance

For distribution, Yahoo’s own help page is clear: press releases are submitted through contributing newswires, which charge a fee, and a listed company’s release must carry the ticker symbol in its header. Yahoo names the wires it works with on that page.

For earned coverage, find the reporter covering your sector by reading recent stories with Yahoo Finance bylines, not partner content. Pitch what moves markets or explains them: data, earnings context, a sector shift, or an executive who can speak clearly on camera about a timely question. Offer the executive for video segments when the news is current.

Contributed articles and op-eds

There is no public contributor network or op-ed inbox at Yahoo Finance. Thought leadership reaches the site in two ways: through partner publications whose content Yahoo syndicates, or through invited appearances and interviews with the newsroom. If your goal is a byline that later appears on Yahoo Finance, the route is usually an earned or contributed piece in a syndication partner.

Frequently asked questions

Can you pay to be featured in Yahoo Finance?

You can pay a newswire to distribute a release that may appear on Yahoo Finance, but that is not editorial coverage. Original Yahoo Finance reporting is earned.

Does Yahoo Finance accept guest posts?

No public guest post program exists. Outside content arrives through syndication partners.

Who should I pitch at Yahoo Finance?

The staff reporter on your sector, identified through recent Yahoo Finance bylines.

A PR-led agency approaches Yahoo Finance by running distribution and earned media as separate workstreams, so a wire release supports, rather than replaces, a reporter pitch. See our approach to media relations.