Pricing
No "contact for pricing." No quote-by-quote dance. The four ways to engage are below, with what is included and what it costs. The intro call is for fit, not pricing.
The four ways to engage
PROJECT
$4,500 / project
A single moment: launch, funding round, milestone, exec hire.
MONTHLY · MOST POPULAR
$3,500 / mo
Ongoing PR and GEO. 30-day notice, no annual lock-in.
MULTI-LOCATION
$2,500 / mo
HVAC, dental, salon, medical, retail. 3 to 15 locations. Up to $6,000 for larger fleets.
SIX MONTHS
$12,000 total
Six-month foundation: positioning, press, and a defensible GEO base.
Need something custom? Multi-location operators above 15 sites, agencies wanting white-label, or in-house teams needing supplemental hands. Tell us what you need.
What is included
| Included | Launch | Monthly | Local | Brand Build |
|---|---|---|---|---|
| Press targets per month | 40 to 60 (over 6 weeks) | 3 to 5 named | 2 named regional | Variable, two campaigns |
| Founder ghostwriting | 1 LinkedIn + 1 byline | 2 per month | Optional add-on | Cadenced over 6 months |
| GEO and schema work | Audit only | Monthly audit | Full per-location | Full foundation |
| Reporter list | Built once | Refreshed monthly | Regional list | Built and maintained |
| Strategy call cadence | Weekly during sprint | Monthly 45-min | Bi-weekly 30-min | Bi-weekly 60-min |
| Notion workspace | Yes | Yes | Yes | Yes |
| Reporting | End-of-project report | Monthly placements + GEO | Monthly local-rank | End-of-quarter review |
| Term | Single project | 30-day notice | 30-day notice | 6 months |
| Starts at | $4,500 | $3,500/mo | $2,500/mo | $12,000 total |
Honesty section
A few common line items the industry tries to bill for that we believe are part of the work.
Pricing FAQ
Traditional firms run 30-to-50 person teams with dedicated juniors, account managers, and overhead. We are five senior people doing the actual reporter work. Less overhead, more time on the angle. We are not cheaper because we cut corners. We are cheaper because there are fewer mouths to feed between you and the journalist.
Three to five named press targets per month, two ghostwritten founder pieces, weekly outreach with reply tracking, monthly GEO audit, and a shared Notion board with everything visible. The monthly 45-minute strategy call is included. Influencer briefs, podcast booking, and additional bylines are add-ons priced per project.
Project work is single payment, no contract beyond the scope. Monthly engagements run on a 30-day notice. Brand Build is a six-month commitment because the GEO compounding only shows up after that. We do not require 6 or 12-month commitments outside Brand Build.
Yes, on launch projects. We add a placement bonus tied to a specific outlet (for example, a TechCrunch hit). Bonus is agreed in writing before kickoff. We do not offer "100 percent on performance" because the angles we propose are based on judgment we will not bend just to hit a metric.
Press releases on wire services, paid syndication, low-DA content farms, and pay-to-play directory listings. We do not count anything we paid to publish. A placement to us is a real story by a real reporter at a publication your buyer reads.
Yes. 20 percent off the Launch project for pre-seed and seed-stage startups under $2M raised. 30 percent off for 501(c)(3) nonprofits. 10 percent off any plan if you prepay annually. Ask in the intro call and we will apply it.
Project: 50 percent at kickoff, 50 percent at delivery. Monthly: invoiced on the first business day of the month, due net-15. Wire, ACH, or credit card (with a 2.9 percent surcharge to cover fees). We use Stripe and Mercury for payments.
Yes. We allow up to two months of pause per year for retainer clients with no fee. Useful for budget cycles, exec transitions, or quiet quarters. Tell us with two weeks notice and we will hold your slot.