Consumer and lifestyle · National
How to get featured in Allure
Getting featured in Allure: how its beauty editors test products, how Best of Beauty submissions work, the contact route, and what beauty PR gets wrong.
- Website
- allure.com
- Owner
- Condé Nast
- Lead time
- Digital news: days to weeks. Best of Beauty: submissions open in the fall for awards announced the following September.
- Last verified
At a glance
Audience. Beauty enthusiasts and professionals who want expert-backed, tested coverage of skin care, makeup, hair, nails, and wellness.
- Skin care
- Makeup
- Hair
- Nails
- Wellness
- Beauty news and culture
- Product testing and awards
- Staff reporting
- Beauty editors report news, trends, and service stories with input from dermatologists, cosmetic chemists, and other experts, and every recommended product is tested by the editorial team.
- Contributed articles
- Allure does not run a contributor program for brands. Content is produced by staff and assigned writers.
- Opinion and op-eds
- There is no op-ed submission channel. General messages to the editors go to the reader contact address on the contact page.
- Press releases
- Releases are not published. Launch news is useful to the editor covering that category, and products must still be tested before Allure recommends them.
Pitching Allure, step by step
Read Allure's About page, including its editorial standards, testing policy, and sustainability pledge, before pitching.
Find the editor who covers your category (skin, makeup, hair, nails, wellness) through the masthead linked from the About page.
Pitch with substance: formulation details, clinical or consumer testing data, and an expert who can speak to the science.
Watch for the Best of Beauty open call and submit eligible products through the official submission form during the window.
Avoid terms Allure has pledged not to use, such as calling plastic packaging recyclable or a product Earth-friendly, in your materials.
How Allure decides what to cover
Allure is Condé Nast’s beauty title. Its About page says the team verifies information before publishing and works with leading experts in dermatology, plastic surgery, psychology, and other fields, as well as top beauty professionals. Every product recommended on Allure is independently tested and selected by a member of the editorial team, and the site earns affiliate commissions on some purchases.
Allure has also taken public positions that affect what it writes. It phased out the term “anti-aging,” and its sustainability pledge commits it to avoid misleading terms such as calling plastic packaging recyclable or a product Earth-friendly.
How to pitch Allure
Allure’s contact page directs general messages to the editors through a reader contact address and lists separate addresses for licensing and advertising. It does not publish a dedicated PR pitch inbox. The practical route is to find the editor for your category through the masthead linked on the About page and send a concise pitch.
Lead with what an expert would find credible: formulation, concentration of actives, clinical or consumer testing, and a dermatologist or chemist who can speak to it. Allure tests everything it recommends, so be prepared to send product when asked and to wait while editors evaluate it.
The Best of Beauty Awards are the most structured route. Allure posts an open call in the fall, and brands submit through an official form. Products must be available for purchase when the awards are announced and cannot be limited editions. Allure reports receiving thousands of submissions, which dozens of in-house testers evaluate over several months. The Clean Best of Beauty seal has its own standard and submission guidance.
Contributed articles and op-eds
Allure does not accept contributed articles or op-eds from brands or executives. Founders and experts appear in Allure as sources in reported stories, not as bylined authors.
Frequently asked questions
Can you pay to be featured in Allure?
Editorial picks and Best of Beauty winners are chosen through testing. Advertising is handled by a separate sales team and does not buy recommendations.
Does Allure accept guest posts?
No. Content is written by staff and assigned writers.
Who should I pitch at Allure?
The editor covering your category, identified from the masthead. For awards, use the Best of Beauty submission form when the open call is live.
A PR-led agency brings Allure editors the science, the experts, and the product, then lets testing decide. Our media relations work is built for beauty brands that can stand up to that scrutiny.
Mistakes that get pitches ignored
- Unsubstantiated ingredient or efficacy claims
- Marketing language Allure has publicly retired, such as anti-aging framing
- Submitting limited-edition products to Best of Beauty
- Asking for guaranteed coverage in exchange for advertising
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Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with Allure. Spot something out of date? Email [email protected].