How to get featured in Apartment Therapy

How Apartment Therapy decides what to cover

Apartment Therapy began in 2004 as a design blog and grew into one of the best-known home sites, alongside sister brands such as The Kitchn. Its editors are organized by vertical, including style, cleaning and organizing, real estate and living, and home tours. The site’s mission, in its own words, is to help readers create homes that reflect who they are.

Real homes are the center of gravity. House and apartment tours, before and after projects, and practical advice for small spaces are what the audience comes for, and products earn coverage when they solve a real problem in a real home.

How to pitch Apartment Therapy

Apartment Therapy is unusually open about how to reach it. Its submissions page offers four routes: share your home, share a DIY or decorating project, share professional work, and share a story pitch, along with a list of editors to contact.

For a story pitch, its published guide asks you to check that the idea has not already run, describe it in a paragraph or less, include a working headline and angle, link to clips if you have them, and not attach a full draft. A good pitch explains what, why now, and why you are the right person to write it. Pitch the editor of the relevant vertical.

Designers, architects, and stylists should use the professional work route. Strong photography of lived-in spaces matters more than polish. For product brands, the honest route is to pitch the shopping or style editor with a specific use case, ideally for renters or small spaces, plus price and availability.

Contributed articles and op-eds

Apartment Therapy does not publish brand-contributed articles or op-eds. It works with freelance writers who pitch editors directly, and it features reader and professional homes through the submission forms. Paid content on the site is handled commercially and labeled as such.

Frequently asked questions

Can you pay to be featured in Apartment Therapy?

Editorial coverage and home tours are not sold. Advertising and sponsored content are separate and labeled.

Does Apartment Therapy accept guest posts?

Not from brands. Freelance writers can pitch editors, and readers and professionals can submit homes and projects.

Who should I pitch at Apartment Therapy?

The editor of the relevant vertical, listed on the submissions page. Designers should use the professional work submission route.

A PR-led agency uses Apartment Therapy’s own submission routes with strong photography and a real-home story, rather than pushing product. Our media relations work applies that approach for home and design brands.