Marketing and media · Trade
How to get featured in Campaign US
Getting featured in Campaign US: how its New York newsroom covers agencies and brands, how to pitch news and work, and the honest route in for opinion pieces.
- Website
- campaignlive.com
- Lead time
- News: same day to a few days. Opinion and features: typically several weeks.
- Last verified
At a glance
Audience. Agency leaders, creatives, brand marketers, and media executives in the US advertising industry.
- Agencies and holding companies
- Creative work and campaigns
- Brand marketing
- Media
- People and leadership
- Agency culture and talent
- Staff reporting
- A US editorial team based in New York reports on agencies, creative work, brands, and media, alongside Campaign's global coverage.
- Contributed articles
- Campaign publishes opinion from industry figures, but we found no public written submission process for the US edition.
- Opinion and op-eds
- Opinion pieces from agency and brand leaders appear on the site. With no published guidelines, the route is a short pitch to the US editorial team listed on the contact page.
- Press releases
- Agency news, new business, and creative launches are reported from announcements and pitches. Releases are background, not copy.
Pitching Campaign US, step by step
Read Campaign US's recent coverage to see how it treats agency news and creative work.
Use the Contact Campaign US page to identify the US editorial team and their roles.
Pitch new business, leadership moves, and creative launches with confirmed facts and credits.
For creative, send the work itself and a strategist who can explain the idea and the results.
For opinion, pitch a short synopsis with a clear argument about the industry, not about your agency.
How Campaign US decides what to cover
Campaign is a long-established advertising trade title with editions around the world, and Campaign US is its American edition, with a newsroom in New York. It covers agencies and holding companies, the creative work they produce, the brands that commission it, and the media business around it. People stories, agency culture, and talent are a strong thread.
Because Campaign has a global footprint, the US desk looks for stories that matter to the American industry. A UK or global story needs a clear US angle to fit.
How to pitch Campaign US
The Contact Campaign US page lists the US editorial team and their roles. Use it to find the right person rather than a generic inbox. Pitch with confirmed facts: the client, the scope, the people, and the timing. For new business, the client must have approved the announcement.
Creative coverage needs the work. Send the film or visuals, the credits, and a strategist or creative lead who can explain the idea. If the campaign has results, include them; work with a business outcome travels further.
Exclusives matter in a crowded trade press. Offer one to one outlet and keep the terms.
Contributed articles and op-eds
Campaign publishes opinion from industry figures, and its pages regularly carry columns by agency and brand leaders. We did not find a public, written submission process for the US edition, so we cannot describe formal requirements.
The honest route is a short pitch to the US editorial team: a two-sentence argument, why it matters to the industry now, and why the author is credible. Opinion that challenges a prevailing view, or explains a shift from inside an agency or brand, is more useful than a piece that showcases the author’s own company.
Frequently asked questions
Does Campaign US accept guest posts?
Campaign runs opinion from outside contributors, but we found no published submission guidelines for the US edition. A concise pitch to the US editorial team is the realistic route.
Can you pay to be featured in Campaign US?
Editorial coverage is not for sale. Campaign runs events and awards, which are separate from news coverage.
Who should I pitch at Campaign US?
The member of the US editorial team who covers your story, as listed on the Contact Campaign US page. Read their recent work first.
For agencies and brands, Campaign coverage usually follows a confirmed business story told with the work in hand. Preparing that combination is how a PR-led agency approaches media relations in the advertising trade press.
Mistakes that get pitches ignored
- Pitching UK or global stories to the US desk without a US angle.
- Announcing account wins before the client has approved them.
- Opinion pitches that are agency credentials in disguise.
- Creative pitches without the work, credits, or results.
Keep going
Related outlets
Sources for this profile (2)
Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with Campaign US. Spot something out of date? Email [email protected].