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How to get featured in Crain's New York Business
How to get featured in Crain's New York Business: what its local business desks cover, how to pitch New York news, and its strict New York-only op-ed rules.
- Website
- crainsnewyork.com
- Owner
- Crain Communications
- Lead time
- Local news: same day to days. Features and lists: weeks to months.
- Last verified
At a glance
Audience. New York City executives, owners, investors, and civic leaders who follow the local business economy.
- Real estate
- Health care
- Finance
- Politics and policy
- Retail and hospitality
- Technology and startups
- Lists and rankings
- Staff reporting
- Staff reporters cover New York City business by beat, with heavy emphasis on real estate, health care, finance, and city and state policy.
- Contributed articles
- Crain's does not run bylined contributed articles in its news pages.
- Opinion and op-eds
- Crain's runs op-eds of interest to New York businesspeople and accepts submissions by email through its editorial inquiries help page.
- Press releases
- Press releases are not run as news stories. Company announcements need a clear New York business angle to interest a reporter.
Pitching Crain's New York Business, step by step
Confirm your story has a real New York City business angle; national news with a token New York mention will not work.
Find the beat reporter through recent Crain's New York bylines.
Pitch with local specifics: deals, jobs, leases, square footage, dollars, and named New York companies or institutions.
For op-eds, follow the editorial inquiries help page and keep the piece short and focused on a New York business issue.
Watch for Crain's lists and awards nominations relevant to your company or executives.
How Crain’s New York Business decides what to cover
Crain’s New York Business is a local business publication owned by Crain Communications. Its staff reporters cover the New York City economy by beat, with deep coverage of commercial and residential real estate, health care systems, finance, and city and state policy, along with retail, hospitality, and the local tech scene. Lists and awards are a recurring part of its franchise.
The editorial test is local: does this matter to people doing business in New York City? Deals, leases, jobs, expansions, regulatory changes, and executive moves at New York institutions are the core.
How to pitch Crain’s New York Business
Find the reporter on your beat through recent bylines and pitch them directly with a short, specific note. Lead with the New York stakes: who, where, how much, and what changes for local business. Real estate and health care reporters in particular deal in specifics such as square footage, rents, patient volumes, and dollar figures.
If your news is national, find the genuinely local piece of it, such as a New York headquarters, a large local hiring plan, or a policy fight in Albany or City Hall. Without that, the pitch belongs elsewhere.
Contributed articles and op-eds
Crain’s runs op-eds but not contributed bylines in its news pages. Its help center lists an editorial inquiries page with an email route for op-eds and letters to the editor. A Crain’s editor has written that the paper runs op-eds only of interest to New York businesspeople, that national pieces with token New York mentions will be rejected, and that pieces should be 500 words or fewer. Media database listings also indicate that authors are typically New York-based business or civic figures. Each Crain’s city edition sets its own rules, so do not apply guidance from Chicago or Detroit to New York.
Frequently asked questions
Can you pay to be featured in Crain’s New York Business?
Not in editorial coverage. Crain’s sells advertising and sponsored content separately.
Does Crain’s New York Business accept guest posts?
Only op-eds on New York business issues, submitted through the editorial inquiries route. News pages are staff-written.
Who should I pitch at Crain’s New York Business?
The beat reporter covering your sector in New York, found through recent bylines.
A PR-led agency approaches Crain’s New York Business by building a story around local stakes and drafting short, New York-specific op-eds for executives. See how we handle media relations for regional business outlets.
Mistakes that get pitches ignored
- National op-eds with a New York reference added to qualify.
- Pitches with no local numbers or local stakes.
- Assuming another Crain's city edition's rules apply to New York.
- Long op-eds; a Crain's editor has advised keeping them to 500 words or fewer.
Keep going
Related outlets
Sources for this profile (2)
- Crain's New York Business: Editorial inquiries (help center)
- Cision: Crain's New York Business outlet profile
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