National news · Tier one
How to get featured in NBC News
How to get featured in NBC News: how its TV shows and digital desks choose stories, how to pitch producers and reporters, the tip line, and the status of THINK.
- Website
- nbcnews.com
- Owner
- NBCUniversal (Comcast)
- Lead time
- Breaking news: same day. Morning show and taped segments: typically one to several weeks. Investigations: months.
- Last verified
At a glance
Audience. A national audience across NBC broadcast programs such as Today and NBC Nightly News, NBC News Now streaming, and NBCNews.com.
- National and world news
- Politics
- Business and consumer
- Technology
- Health
- Investigations
- Staff reporting
- Correspondents and digital reporters cover beats for NBCNews.com and the network's programs, while each show's producers and bookers decide their own segments.
- Contributed articles
- NBC News does not run a contributed article program for brands or executives.
- Opinion and op-eds
- NBC News previously ran an opinion vertical called THINK; the THINK section URL now redirects to the NBC News homepage, so do not plan around it as an op-ed outlet.
- Press releases
- Releases are background for reporters and producers. The tips page focuses on newsworthy, evidence-backed tips of significant public interest.
Pitching NBC News, step by step
Pick the target: a specific program such as Today, a digital desk at NBCNews.com, or the investigative unit.
Find the producer or reporter through recent segments and bylines on your topic.
Lead with the news peg and the human or visual element that makes the story work on air.
Offer a media-trained spokesperson, plus customers or experts who can appear on camera.
Use [email protected] or secure channels only for evidence-backed public interest tips.
How NBC News decides what to cover
NBC News combines broadcast programs, including Today, NBC Nightly News, and Meet the Press, with the NBC News Now streaming service and the NBCNews.com digital newsroom. Each program has its own producers and bookers who decide segments, while digital reporters cover beats such as politics, business, tech, and health. Stories that work for NBC usually have broad consumer or public stakes and a human or visual element. Since January 2026, CNBC and the former MSNBC sit in a separate company, Versant, so NBC News is a distinct target from those networks.
How to pitch NBC News
Decide which part of NBC News you are pitching. A consumer trend or useful advice may fit Today. A hard news development may fit the digital desk or Nightly News. Find the producer or reporter who has covered similar stories, and send a short pitch that leads with the peg, the people affected, and what viewers will see.
Television needs people. Offer a spokesperson who is media trained and available, along with customers, patients, or experts who can speak on camera. Data helps, but a story with a face and a scene is far easier to book.
The NBC News tips page lists email, Signal, postal mail, and SecureDrop. It says newsworthy tips shed light on a matter of significant public interest and should be specific, backed by evidence, and name people or organizations NBC can contact to verify the information.
Contributed articles and op-eds
NBC News does not publish contributed articles from companies. Its former opinion vertical, THINK, no longer has an active section page; the THINK URL redirects to the homepage. For executives seeking a byline, other outlets with published opinion processes are more realistic. For NBC, the path is earned coverage and interviews.
Frequently asked questions
Can you pay to be featured on NBC News?
No. Editorial segments and articles are not for sale. Advertising and sponsored content are handled separately and labeled.
Does NBC News accept guest posts?
No. There is no contributed article program, and the THINK opinion section is not currently active as a section page.
Who should I pitch at NBC News?
The producer of the specific program, or the digital reporter whose recent work matches your topic. Use the tip line only for public interest tips with evidence.
A PR-led approach to NBC News means building the human story and the on-camera spokesperson before the pitch, then targeting the right program. That is how we approach media relations for national broadcast.
Mistakes that get pitches ignored
- Sending a generic release to the tip line instead of a specific producer or reporter.
- Pitching an op-ed to THINK as if it were an active section.
- Offering a spokesperson who is not ready for live or taped TV.
- Pitching national TV with a story that has no consumer or public stakes.
Keep going
Related outlets
Sources for this profile (2)
Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with NBC News. Spot something out of date? Email [email protected].