Consumer and lifestyle · Tier one
How to get featured in People
How to get featured in People: what its celebrity, human interest, and lifestyle editors cover, how its tips inbox works, and what makes a People story.
- Website
- people.com
- Owner
- People Inc.
- Lead time
- Breaking celebrity and news: same day. Exclusives and features: days to weeks. Print: longer.
- Last verified
At a glance
Audience. A broad national audience following celebrities, royals, human interest stories, crime, and lifestyle news.
- Celebrity and entertainment
- Human interest
- Royals
- Crime
- Food, home, and lifestyle
- Health
- Shopping and product picks
- Staff reporting
- Staff editors and reporters cover celebrity, entertainment, human interest, crime, royals, and lifestyle news, with a strong emphasis on exclusives, interviews, and verified personal stories.
- Contributed articles
- People does not run a contributor or guest-post program. Its About page says content is written by human staff and that publishing AI-generated content is against its guidelines.
- Opinion and op-eds
- There is no op-ed section. Personal stories appear as reported features or as-told-to pieces produced by People editors.
- Press releases
- Releases are not published. Celebrity, product, and human interest news can prompt coverage when it includes access, exclusives, or a compelling personal angle.
Pitching People, step by step
Read People's recent coverage in the relevant section (entertainment, human interest, lifestyle, shopping) to see what it runs and how.
Send story tips to the tips address listed on People's About page, with the core facts and why People readers will care.
Lead with people, not products: a named person, a real story, and photos or video that can run.
Offer exclusivity where you can; People values first access to interviews, announcements, and images.
For lifestyle or shopping coverage, find the editor from recent bylines and pitch a specific, timely angle.
How People decides what to cover
People is the flagship of People Inc., the publisher formerly known as Dotdash Meredith, which renamed itself after the title in 2025. People covers celebrities, entertainment, royals, crime, and human interest, along with food, home, health, and shopping. Its About page describes a commitment to accurate, fair, and complete journalism and says its content is written by human staff.
A story works at People when there is a person at the center of it. Celebrity news, an extraordinary act by an ordinary person, a family’s story with strong images, or a famous name connected to a product or cause are the core of the brand. Access and exclusivity carry great weight.
How to pitch People
People’s About page lists a dedicated tips address for story tips, separate from addresses for feedback, press inquiries, and advertising. Use the tips address for news and human interest stories, and keep the email short: who, what happened, why it matters, what access you can offer, and what images or video exist.
For lifestyle, food, home, and shopping coverage, find the editor through recent bylines and pitch a specific angle with timing. A product is far more likely to appear when it is connected to a person readers care about, such as a celebrity who uses it or a founder with a remarkable story, than as a standalone launch.
If you represent talent, exclusives are the currency. Offer People first access to an announcement, an interview, or photos, and be clear about what is exclusive and for how long.
Contributed articles and op-eds
People does not publish contributed articles or op-eds. First-person stories appear as reported or as-told-to features produced by People editors, so the route is to pitch the story and the person, not a draft.
Frequently asked questions
Can you pay to be featured in People?
Editorial coverage is not for sale. People Inc. sells advertising and branded content separately, and that content is labeled.
Does People accept guest posts?
No. Stories are reported and written by People’s staff.
Who should I pitch at People?
Story tips go to the tips address on People’s About page. For section-specific coverage, pitch the editor who covers that area.
A PR-led agency brings People a person, a story, and access rather than a product announcement. Our media relations work shapes consumer and founder stories around that standard.
Mistakes that get pitches ignored
- Product launches with no personal story or celebrity connection
- Pitching a story already given to a competing outlet without saying so
- Low-quality or unlicensed images
- Contacting the press inquiries address with pitches; it is for media questions about People
Keep going
Related outlets
Sources for this profile (3)
- People: About us
- About PEOPLE (syndicated copy on AOL)
- Adweek: Dotdash Meredith rebrands to People Inc.
Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with People. Spot something out of date? Email [email protected].