Blog · 12 articles
podcast guesting
Podcast Guesting for Founders: How to Get Booked and Get Value
A podcast guesting strategy for founders. Find shows by audience fit, pitch hosts, prep 3 stories and a data point, and turn each episode into clips.
advertising strategy
How to Develop an Effective Advertising Strategy in 7 Steps
An advertising strategy is your plan for who to reach, what to say, where to run ads, and how to measure results. Follow these 7 steps to build one that works.
soft sell
Soft Sell vs Hard Sell: Techniques and When to Use Each
Soft sell persuades through trust and value; hard sell pushes for an immediate decision. Learn the techniques, the tradeoffs, and when each approach works best.
engaging content
A Framework for Creating Engaging Content: Steps and Strategies
A framework for creating engaging content: know the audience, pick a story and voice, choose formats, add interaction, distribute, and measure what converts.
video marketing strategy
Video Marketing Strategy: Framework and Best Practices
A video marketing strategy framework in seven steps: goals, audience, funnel stage, platform, production, distribution, and measurement, plus best practices.
interactive marketing
Interactive Marketing: A Complete Guide With Practical Examples
Interactive marketing turns passive audiences into participants with quizzes, calculators, and polls. Learn the types, real examples, and how to measure it.
digital media strategy
Digital Media Strategy Framework: Components, Models, Steps
A digital media strategy framework defines your audience, channels, content, and metrics. Learn the 5 Ms, the main planning models, and how to build your own.
brand identity
Brand Identity for the Digital Age: A Brand Alchemy Guide
Brand alchemy is a structured brand identity refresh: audit, redefine archetype and story, rebuild visuals and voice, launch, then measure. Here is how.
neuromarketing techniques
Neuromarketing Techniques for Digital Brands: A Practical Guide
Neuromarketing techniques like eye-tracking, EEG, facial coding, and implicit tests show how buyers react to ads and pages. How to use them ethically.
brand positioning strategy
Brand Positioning Strategy: A Practical Guide for Digital Brands
A brand positioning strategy defines the space your brand owns in customers' minds. Learn the main types, real examples, and a step-by-step statement template.
generative ai
Generative AI for Visual Content Creation: A Guide for Brands
Generative AI creates images and video from prompts. Learn how brands use it for visual content, how to protect brand consistency, and the copyright risks.
brand archetypes
Brand Archetypes in Digital Storytelling: A Practical Guide
Brand archetypes are 12 character patterns that give a brand a consistent voice and story. Learn each type, how to pick yours, and how to apply it online.
Resources · 3 guides
The Best Social Listening Tools for PR Teams
We ranked 7 real social listening and media monitoring tools for PR teams on coverage, sentiment accuracy, and price. Brandwatch tops the list.
The Best Media Database Tools for PR Pros
We ranked 7 real media database tools for PR pros, from Muck Rack to BuzzStream, on data quality, pitching features, and price. Here is what to buy.
How to Build a Newsroom Page That Gets Cited
Learn what belongs on a press/newsroom page, from boilerplate to fact sheets, so reporters and AI models can find and cite your company accurately.