Authors
The people behind Insights.
Senior-only core team. Every engagement is led by a partner, and every article is written by the people who run the work.
Sunny Goyal
Founder and Lead Strategist
Sunny founded Digitize in 2022 after six years inside Edelman and a 200-person trade-PR firm, and before that ran in-house communications for an HVAC operator. He has placed bylines in TechCrunch, Inman, Forbes Council, Inc., and a dozen vertical trade publications, and leads strategy on every Digitize account.
24 articlesMaya Patel
Senior Media Strategist, Consumer
Maya has spent eight years on the consumer beat and wrote for Apartment Therapy as a contributor for two years. She owns Digitize relationships with editors at Apartment Therapy, Allure, The Strategist, Refinery29, and House Beautiful, and runs press and creator programs for D2C brands.
13 articlesDaniel Reyes
Senior Media Strategist, Local Business
Daniel spent three years as a regional Business Journal reporter before moving to PR. He led PR for two regional dental groups and a 22-location HVAC operator before joining Digitize, and knows every Business Journal market in the US top 50.
12 articlesPriya Mehta
Creative Director
Priya writes the angles and storyboards the creator briefs at Digitize. She spent twelve years at boutique creative shops in Los Angeles before joining, with two ADC awards and a Cannes shortlist.
17 articlesMarcus Chen
GEO and SEO Lead
Marcus built local SEO programs for two D2C brands now over $40M ARR. At Digitize he runs generative engine optimization (GEO) and SEO, and tracks AI Overview citations and Perplexity recommendations as core KPIs.
34 articles