Industry and vertical · Trade
How to get featured in Business of Fashion
How to get featured in The Business of Fashion: what BoF covers, how its pitch form works, how op-eds fit in, and why promotional fashion pitches get ignored.
- Website
- businessoffashion.com
- Lead time
- News: days, often faster for scoops. Analysis and features: typically several weeks.
- Last verified
At a glance
Audience. Fashion and beauty executives, founders, investors, buyers, and creatives who read BoF for business news and analysis of the global industry.
- Fashion and luxury business
- Beauty industry
- Retail and e-commerce
- Brand strategy and marketing
- Sustainability and supply chain
- Technology in fashion
- Workplace and careers
- Staff reporting
- Staff journalists and correspondents report news, analysis, and long-form features on the business of fashion and beauty, with a global rather than consumer-trend lens.
- Contributed articles
- BoF does not publish an open guest-post program. It runs occasional op-eds from industry figures, which editors select; there is no public contributor network.
- Opinion and op-eds
- Op-eds appear under BoF's opinion labels, but no standalone submission guide is published. The practical route is a concise idea sent through the editorial pitch form on the contact page.
- Press releases
- Press releases are not republished as news. A release may inform a reported story only if the news matters to a global industry audience.
Pitching Business of Fashion, step by step
Read recent BoF coverage of your category and identify the business question your news answers for executives, not consumers.
Lead with the business substance: revenue, funding, market expansion, retail partnerships, leadership changes, or proprietary data.
Submit a short, focused pitch through the editorial pitch form on BoF's contact page; the page asks for pitches that are relevant and brief.
Offer access to a decision-maker (CEO, founder, chief merchant) who can speak candidly on the record.
Have figures, imagery, and background ready; BoF says it aims to reply within two working days but cannot answer every pitch.
If you hear nothing, accept the silence rather than resubmitting the same idea through other channels.
How Business of Fashion decides what to cover
The Business of Fashion (BoF) covers fashion and beauty as an industry. Its readers are executives, founders, investors, and buyers, so the test for any story is whether it tells those readers something about how the business is changing. A new collection is not news at BoF; a brand’s shift in wholesale strategy, a funding round that signals investor appetite, or a leadership change at a major house can be.
Staff reporters and correspondents cover luxury, beauty, retail, technology, sustainability, marketing, and the workplace. BoF states that it does not accept payment in return for editorial coverage, so the only route into its news pages is a story that holds up on its merits.
How to pitch Business of Fashion
BoF’s contact page offers an editorial pitch form and asks for pitches that are focused, relevant, and brief, aimed at a global fashion and beauty business audience. It says the team aims to respond within two working days but cannot reply to every pitch.
Write the pitch the way a BoF reporter would frame the story. Open with the business development, the numbers that support it, and why it matters beyond your own brand. Data that no one else has, such as consumer research, pricing analysis, or resale trends, often travels further than a brand announcement. Offer an executive who can speak with candor about strategy, not a spokesperson reading key messages.
Timing matters. If you want a news story, give the team time to report it before it is public, and be clear about any embargo. Do not send the same pitch to multiple BoF addresses in the hope of better odds.
Contributed articles and op-eds
BoF publishes op-eds from industry voices, but it does not run an open guest-post program or a paid contributor network, and it does not publish a standalone op-ed submission guide. Editors select opinion pieces that argue a clear position on an industry question. If your executive has a genuinely contrarian, well-evidenced view, describe the argument in a few sentences through the pitch form rather than sending a finished draft cold.
Frequently asked questions
Can you pay to be featured in The Business of Fashion?
No. BoF says it does not take payment for editorial coverage. Advertising and partnerships are handled by a separate commercial team and are labeled as such.
Does BoF accept guest posts?
Not as an open program. BoF runs selected op-eds from industry figures, and the route to propose one is a brief pitch through its contact page.
Who should I pitch at BoF?
Start with the editorial pitch form. If you know the reporter who covers your segment from recent bylines, a short, targeted note to them about genuine news is reasonable.
A PR-led agency approaches BoF with business news and data first, not product launches. Our media relations work starts by finding the industry story inside a brand’s announcement and matching it to the right desk.
Mistakes that get pitches ignored
- Consumer product pitches about a new collection or color story with no business angle
- Offering payment or advertising in exchange for coverage
- Pitching the same story repeatedly through the pitch form and general inboxes
- Vague claims of growth with no numbers behind them
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Sources for this profile (2)
Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with Business of Fashion. Spot something out of date? Email [email protected].