How to get featured in Retail Dive

How Retail Dive decides what to cover

Retail Dive is an Informa TechTarget publication in the Industry Dive family, built around a daily newsletter for retail professionals. Its editors cover retailers’ strategies, earnings, store openings and closures, ecommerce, retail technology, and restructuring. The writing is efficient: what happened, why it matters, and what it means for the industry.

Named retailers and real numbers are the center of gravity. A pilot at a recognizable chain, a store fleet change, a margin story, or a supply chain shift with figures attached will fit. A technology vendor’s announcement fits only when a retailer is on record about what changed.

How to pitch Retail Dive

Use the editorial team page to find the editor who covers your area, or use the contact page. Lead with the retailer, the figures, and why the news matters strategically. If you are a vendor, secure a customer quote or interview before you pitch.

Data can work well when it is credible and specific, such as a survey with a clear sample or anonymized transaction data across many retailers. State the method up front.

Contributed articles and op-eds

Retail Dive accepts opinion pieces from experts through its submission form, under written guidelines shared across Industry Dive publications. Submissions must be exclusive to Retail Dive and not previously published, and the publication reserves exclusive rights for at least 30 days after publication. Pieces must be original, attributed where they draw on other sources, and take a position on a timely and important issue that adds value to an ongoing industry discussion.

Generative AI is not permitted in writing op-eds, and AI-generated submissions are rejected. Editors fact-check and edit for style and reserve the right to decide whether a piece is promotional, biased, or not grounded in fact. If accepted, you will hear within three weeks; if not, the piece is no longer under consideration. Accepted authors should expect two to three rounds of edits and fact-checks.

Frequently asked questions

Does Retail Dive accept guest posts?

Yes, as opinion pieces submitted through its form. They must be exclusive, original, timely, and written without generative AI.

Can you pay to be featured in Retail Dive?

Editorial news and opinion are not paid. The publisher sells sponsored content separately from editorial.

Who should I pitch at Retail Dive?

The editor or reporter on your beat, listed on the editorial team page. The contact page is the general route.

Retail trade coverage follows named retailers and hard numbers. Helping brands and retail technology companies bring both to a pitch is how a PR-led agency approaches media relations in retail.