How to get featured in Fierce Healthcare

How Fierce Healthcare decides what to cover

Fierce Healthcare is a trade publication for the business of health care, delivered largely through daily newsletters. Its reporters work distinct beats: providers and health systems, payers and health insurance, health tech and digital health, and policy. It also runs special reports, including the Fierce 15 list of promising private health care companies and the Fierce 50.

News fits when it matters to the people running health systems and health plans. Financial results, deals, contracts, regulatory changes, workforce issues, and technology adoption with real numbers are the core. A vendor launch fits only if it changes how providers or payers operate.

How to pitch Fierce Healthcare

Start with the right beat. Provider, payer, and health tech coverage are handled by different reporters, so read recent bylines before you pitch. The About Us page lists a news tip address for general tips.

Lead with impact: dollars, patients, contracts, adoption, or regulation. A health tech company should bring a customer, ideally a health system or plan executive willing to talk about results. Data with a clear method helps.

Special reports have their own nomination processes. The Fierce 15, for example, opens nominations each year; the 2026 cycle was announced on the site.

Contributed articles and op-eds

Fierce Healthcare has run an Industry Voices column for outside thought leaders. Its editors have described it as a place for people with something to say about the industry, with published guidelines and a submission contact. We could not load the current guidelines directly, so check the About Us page and recent Industry Voices pieces for the current route and editor before submitting.

Industry Voices pieces work when they take a clear position on an issue health care executives are wrestling with, such as reimbursement, staffing, or AI governance. Promotional pieces about your own product are unlikely to run.

Frequently asked questions

Does Fierce Healthcare accept guest posts?

It has run an Industry Voices column for outside contributors with its own guidelines. Confirm the current submission route on its About Us page.

Can you pay to be featured in Fierce Healthcare?

Editorial coverage is not for sale. Sponsored content and marketing programs are run separately from the newsroom.

Who should I pitch at Fierce Healthcare?

The reporter on your beat: providers, payers, health tech, or policy. Check current bylines, since staff and assignments change.

Fierce Healthcare coverage tends to follow customer outcomes and hard numbers. Building those proof points and preparing customer spokespeople is how a PR-led agency approaches media relations for health care companies.