Technology · National
How to get featured in CNET
How to get featured in CNET: how its experts test and review products across tech, home, and money, why it has no public pitch inbox, and how to reach writers.
- Website
- cnet.com
- Owner
- Ziff Davis
- Lead time
- News: same day. Reviews and best lists: weeks, and best lists are updated on their own schedule.
- Last verified
At a glance
Audience. Mainstream consumers researching technology, home products, and personal finance decisions.
- Consumer tech and reviews
- AI
- Mobile and computing
- Home, smart home, and kitchen
- Home internet and security
- Personal finance
- Wellness and sleep
- Energy
- Staff reporting
- Editors and writers produce news, hands-on reviews, best-product lists, deals, and how-to advice across tech, home, money, wellness, and energy.
- Contributed articles
- No public guest post or contributor program.
- Opinion and op-eds
- No public op-ed submission route. Opinions appear in staff reviews and rankings.
- Press releases
- No public press release inbox. The press address on CNET's About page is for media seeking CNET experts, not for pitches.
Pitching CNET, step by step
Find the CNET writer who covers your category through recent bylines and author pages.
Pitch directly with the consumer angle: what it costs, who it helps, and how it compares.
Offer a review unit or access with time for hands-on testing.
Include availability, pricing, and specs in the first message.
Report factual errors in published stories through CNET's corrections guidance on its About page.
How CNET decides what to cover
CNET is a consumer guide. It covers technology, home, entertainment, money, wellness, and energy, and much of its traffic comes from reviews, best-product lists, and how-to advice. It is part of Ziff Davis. News coverage leans toward what affects buyers: launches from major brands, price changes, outages, and policy that touches consumers.
For a company, the useful question is whether CNET’s readers are likely to buy, use, or be affected by what you are announcing. Products earn reviews when there is something to test and readers looking to buy in that category. Best lists are built from testing, so getting into one starts with getting a product into a reviewer’s hands.
How to pitch CNET
CNET does not publish a pitch inbox or tips page. Its About page lists a press address for media who want to interview CNET experts, which is not a route for pitches. The honest approach is to find the writer who covers your category from recent bylines and pitch that person directly.
Lead with what a consumer needs to know: price, availability, and how the product compares with what is already on the market. Offer a test unit early and be ready to answer specific questions about performance, privacy, and support.
Contributed articles and op-eds
CNET has no public guest post or op-ed program. Its reviews and rankings reflect the opinions of its own testers. Outside experts appear as sources in staff stories rather than as bylined contributors. CNET’s AI policy page explains how it uses AI in its work, which is worth reading before you pitch AI-related products.
Frequently asked questions
Does CNET accept guest posts?
No public guest post or contributor program exists. Coverage and reviews come from CNET’s staff.
How do I get a product reviewed by CNET?
Pitch the writer who covers that category with pricing, availability, and an offer of a review unit with time for testing.
Can you pay to be featured in CNET?
Editorial reviews are not for sale. CNET earns affiliate commissions and sells advertising through the business side, which is separate from editorial judgments.
Consumer outlets like CNET reward products that test well and pitches that answer a buyer’s questions up front. A PR-led approach to media relations builds review programs around that.
Mistakes that get pitches ignored
- Sending pitches to the press team address, which handles requests for CNET experts.
- Pitching without price, availability, or a test unit.
- Enterprise-only stories with no consumer angle.
- Expecting affiliate partnerships to influence reviews.
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Sources for this profile (2)
Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with CNET. Spot something out of date? Email [email protected].