Technology · National
How to get featured in Tom's Guide
How to get featured in Tom's Guide: how its testers and editors cover consumer tech, how story pitches reach the team, and why it has no guest posts for brands.
- Website
- tomsguide.com
- Owner
- Future plc
- Lead time
- News: same day. Reviews and buying guides: weeks, depending on testing.
- Last verified
At a glance
Audience. Mainstream consumers researching phones, laptops, streaming, smart home, fitness, and other tech purchases.
- Phones and mobile
- Laptops and computing
- AI
- Streaming and TV
- Smart home
- Fitness and wellness tech
- Buying guides and deals
- Staff reporting
- Editors, reviewers, and contributing writers produce news, hands-on reviews, buying guides, and how-to content, with newsletters on AI and Apple.
- Contributed articles
- No guest post program for brands. The About page invites freelancers and people with a story to pitch to email the Future freelance pitches address listed there.
- Opinion and op-eds
- No public op-ed route for company executives. Opinion comes from staff and contributing writers.
- Press releases
- No public press release inbox. Product news reaches Tom's Guide through the editor or writer covering the category.
Pitching Tom's Guide, step by step
Use the staff and contributor listings on Tom's Guide's About page to find who covers your category.
Pitch that editor or writer with the consumer angle: price, availability, and how it compares with rivals.
Offer a review unit with enough time for hands-on testing before launch.
If you have a story idea rather than a product launch, use the pitch address published on the About page.
Keep commercial conversations separate. Tom's Guide says no outside party determines its editorial choices.
How Tom’s Guide decides what to cover
Tom’s Guide is a consumer technology site owned by Future, the same company behind TechRadar. Its coverage is built around testing and buying advice: phones, laptops, streaming, smart home, fitness tech, AI tools, and deals. News coverage tends to follow what buyers care about, including launches from major brands, price changes, software updates, and comparisons.
Its About page states that while editors may be informed by commercial insights about the market, no outside party determines what it covers. The site also lists its editors, reviewers, and contributing writers, which is the most useful map for anyone pitching.
How to pitch Tom’s Guide
Tom’s Guide does not publish a general tips page. The practical route is to find the editor or writer covering your category on the About page and in recent bylines, then pitch that person directly. Lead with the consumer case: what it costs, who it is for, how it compares, and when people can buy it.
For hardware and apps, offer access early. Reviews and buying guides depend on hands-on testing, and products that arrive late tend to miss launch coverage.
The About page also lists a Future pitch address for freelancers and for anyone with a story to pitch. It is best suited to story ideas rather than routine product announcements.
Contributed articles and op-eds
Tom’s Guide does not run a guest post or op-ed program for brands. Outside bylines belong to freelance and contributing writers working with its editors. Executives who want to appear in Tom’s Guide are better positioned as expert sources in stories about their category than as authors.
Frequently asked questions
Does Tom’s Guide accept guest posts?
No program exists for brand-written guest posts. Freelance writers can pitch through the address on the About page.
Can you pay to be featured in Tom’s Guide?
No. Tom’s Guide says no outside party determines its editorial choices. Advertising is sold separately by Future.
How do I get a product reviewed by Tom’s Guide?
Pitch the reviewer or editor covering that category, with pricing, availability, and a review unit offered early.
Consumer review coverage depends on product access, timing, and a clear buyer’s story. A PR-led approach to media relations builds review programs around those three things.
Mistakes that get pitches ignored
- Sending a press release with no price or availability.
- Expecting a review in exchange for affiliate or advertising relationships.
- Pitching enterprise software with no consumer use.
- Submitting promotional guest articles.
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Sources for this profile (2)
Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with Tom's Guide. Spot something out of date? Email [email protected].