Technology · National
How to get featured in ZDNET
How to get featured in ZDNET: how its writers test products and cover innovation for professionals, why it has no public pitch inbox, and how to reach editors.
- Website
- zdnet.com
- Owner
- Ziff Davis
- Lead time
- News: same day to a few days. Reviews and buying guides: weeks, depending on testing.
- Last verified
At a glance
Audience. Professionals and tech-savvy consumers looking for news, product testing, and practical advice on the technology they use at work and home.
- AI
- Business and enterprise software
- Security and privacy
- Product reviews and buying guides
- Mobile and computing
- Innovation
- How-to guides
- Staff reporting
- Writers and editors cover innovation news and test hundreds of products a year for reviews, comparisons, and best-of lists, according to ZDNET's editorial guidelines.
- Contributed articles
- No public guest post or contributor program.
- Opinion and op-eds
- No public op-ed submission route. Analysis comes from ZDNET writers and contributing writers on assignment.
- Press releases
- No public press release inbox. The press address on the editorial guidelines page is for press inquiries about ZDNET, not pitches.
Pitching ZDNET, step by step
Use ZDNET's Meet the Team page and recent bylines to find the writer or editor covering your category.
Pitch that person directly with a short note: what is new, why it matters to professionals, and availability.
For products, offer a review unit or account with enough time for real-world testing.
Bring evidence of a problem solved, such as customer results or comparative data, rather than feature lists.
Send factual errors in published stories to the corrections address listed in the editorial guidelines.
How ZDNET decides what to cover
ZDNET, part of Ziff Davis, positions itself as a filter for professionals in a noisy world. Its editorial guidelines say it picks the most important innovation stories, explains why they matter, and focuses its product coverage on the items it most recommends. Writers and editors test hundreds of products a year, and ZDNET says it does not write about every product it tests.
That shapes what gets in. ZDNET values innovation and products that solve problems, judged on real-world use. A launch that changes how people work, a security issue with practical consequences, or a product that clearly beats alternatives fits. Feature lists and minor version updates rarely do.
How to pitch ZDNET
ZDNET does not publish a pitch inbox or tips page. The editorial guidelines list addresses only for corrections and for press inquiries about ZDNET itself. The honest route is to find the right writer on the Meet the Team page and in recent bylines, then pitch that person directly.
Keep it short. Say what is new, who it helps, and how a writer can test it. For products, offer access early and expect independent testing. ZDNET’s guidelines say it has editorial independence from advertisers and from the companies whose products it covers, and that affiliate commissions do not affect what or how it covers.
Contributed articles and op-eds
ZDNET does not run a public contributor or guest post program. Outside voices appear as sources in staff stories, or as contributing writers working with ZDNET’s editors, not as company bylines. There is no op-ed submission process.
Frequently asked questions
Does ZDNET accept guest posts?
No public guest post or op-ed program exists. Coverage comes from ZDNET’s writers and editors.
How do I pitch ZDNET?
Identify the writer who covers your category through the Meet the Team page and bylines, and email them directly. ZDNET does not publish a general pitch inbox.
Can you pay to be featured in ZDNET?
No. ZDNET says it is editorially independent from advertisers, and affiliate commissions do not affect coverage.
Getting into a product-testing outlet like ZDNET depends on a product worth testing and the right writer seeing it at the right time. A PR-led approach to media relations handles both.
Mistakes that get pitches ignored
- Sending pitches to the press or corrections addresses.
- Pitching products that are not ready to test.
- Generic press releases sent to the whole staff.
- Assuming affiliate relationships influence coverage. ZDNET says commissions do not affect what it covers.
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Sources for this profile (2)
Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with ZDNET. Spot something out of date? Email [email protected].