Industry and vertical · National
How to get featured in CoinDesk
How to get featured in CoinDesk: how its newsroom covers crypto markets and policy, how to pitch reporters, how opinion works, and why it never sells coverage.
- Website
- coindesk.com
- Owner
- Bullish
- Lead time
- Market and policy news: same day. Features and investigations: weeks. Opinion: often tied to the news cycle.
- Last verified
At a glance
Audience. Crypto investors, traders, builders, institutions, and policymakers following digital assets.
- Crypto markets and trading
- Policy and regulation
- Bitcoin and Ethereum
- Decentralized finance
- Tokenization and institutional adoption
- Crypto business and funding
- Staff reporting
- A global newsroom covers markets, policy, technology, and the crypto business, under an ethics policy that bars accepting payment for coverage.
- Contributed articles
- CoinDesk publishes opinion from outside contributors in a clearly labeled opinion section. We found no current public submission guidelines.
- Opinion and op-eds
- Opinion articles, whether by outside contributors or staff, are always labeled as opinion. When CoinDesk launched the section in 2020 it invited contributors to send ideas to its opinion inbox; confirm that route is still active.
- Press releases
- Releases are background for reporters. CoinDesk does not run sponsored editorial or accept payment for articles.
Pitching CoinDesk, step by step
Read CoinDesk's ethics policy so you understand its rules on independence, payment, and disclosure.
Identify the reporter on your topic (markets, policy, tech, or business) using the masthead and recent bylines.
Pitch with verifiable facts: on-chain data, filings, deal terms, or named sources.
For opinion, pitch a timely argument, not a sales pitch for your protocol.
Disclose your holdings and business ties in any opinion pitch.
Report anyone offering paid CoinDesk coverage; the outlet says it does not sell it.
How CoinDesk decides what to cover
CoinDesk is one of the longest-running news organizations covering crypto, operating since 2013 alongside its events business, including Consensus, and its indices and data products. It is part of Bullish, an institutionally focused digital asset platform, and its contact page discloses that CoinDesk employees, including journalists, may receive Bullish equity-based compensation.
The newsroom covers markets, policy and regulation, technology, and the crypto business. Stories lead when they move markets, change regulation, or reveal something material about a company or protocol. Its ethics policy says editors and reporters may never accept payment from any company or individual for coverage, and journalists may not accept gifts from companies they cover beyond items of nominal value.
How to pitch CoinDesk
Use the masthead and recent bylines to find the reporter on your beat. Pitch with facts that can be checked: on-chain data, filings, deal terms, or named sources. Crypto reporters see a constant flood of announcements, so a pitch needs a reason it matters beyond your own community: real adoption, institutional involvement, a regulatory consequence, or market impact.
The general contact page lists addresses for media and partnerships, events, advertising, licensing, and support. For news, pitching the relevant reporter directly is the more reliable route.
Contributed articles and op-eds
CoinDesk publishes opinion from outside contributors, and its ethics policy says opinion pieces, whether by contributors or staff, are always clearly labeled. When CoinDesk launched its opinion section in 2020, it invited contributors to send ideas to a dedicated opinion inbox. We could not confirm current written submission guidelines, so verify the route before pitching.
What works is a timely, argued piece, not a sales pitch for a project. Disclose any token holdings or business relationships relevant to the argument.
Frequently asked questions
Can you pay to be featured in CoinDesk?
No. CoinDesk’s ethics policy says its journalists may never accept payment for coverage. Be wary of anyone offering paid CoinDesk placements.
Does CoinDesk accept guest posts?
It publishes labeled opinion from outside contributors. We found no current public submission guidelines, so pitch a concise, timely argument to the opinion editors.
Who owns CoinDesk?
CoinDesk is part of Bullish, a publicly listed digital asset platform, as disclosed on CoinDesk’s own pages.
In crypto, credibility with reporters comes from verifiable facts and full disclosure. Building pitches on that basis is how a PR-led agency approaches media relations for digital asset companies.
Mistakes that get pitches ignored
- Offering payment or tokens for coverage. CoinDesk's ethics policy bars it.
- Opinion pitches that are marketing for your token or protocol.
- Failing to disclose holdings or business ties.
- Trusting third parties who claim to sell CoinDesk placements.
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Sources for this profile (3)
Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with CoinDesk. Spot something out of date? Email [email protected].