How to get featured in Finextra

How Finextra decides what to cover

Finextra is a financial technology news and research organization with a global audience of bankers, payments professionals, and fintech companies. Its news desk publishes a high volume of daily stories on banks, payments, fintech startups, regulation, and capital markets technology, and it produces features, research, and events.

Company announcements are a core input. A bank deploying a new core system, a payments partnership, a funding round, or a regulatory approval can all become a Finextra news item. What makes one stand out is scale and specificity: a named institution, real volumes, and a clear reason the industry should care.

How to pitch Finextra

Finextra’s About page directs news and press releases to its editorial news inbox. Send announcements there with the essentials up front: the institution, the deal or deployment, the scale, the geography, and the timing. Include a quote from the bank or customer where you can. A vendor story with a named bank on record will travel much further than one with an anonymous “tier one client.”

For features or interviews, read recent coverage and approach the editorial team with a specific idea tied to a current industry question, such as instant payments adoption or AI governance in banks.

Contributed articles and op-eds

Finextra’s main route for outside opinion is the Finextra Community, its professional network. Participation is open to bona fide financial technology professionals, who can open a blog, publish posts, and join interest groups. Finextra has reported more than a thousand active bloggers in the community.

Be clear about what this is. Community posts carry a note that the content is provided by an external author without editing by Finextra and expresses the author’s own views. It is a self-publishing platform with a professional audience, not earned editorial coverage. It can be a useful venue for consistent thought leadership, but it should not be presented as a Finextra feature.

Frequently asked questions

Does Finextra accept guest posts?

Through the Finextra Community, verified fintech professionals can publish blog posts. These are labeled as unedited third-party content, distinct from Finextra’s own journalism.

Where do I send a press release to Finextra?

To the editorial news address listed on Finextra’s About page, which covers news and press releases.

Can you pay to be featured in Finextra?

Editorial news coverage is not sold. Finextra runs events, research, and commercial programs separately from its news desk.

Fintech and banking coverage on Finextra rewards announcements with named institutions and real scale. Securing customer participation and shaping the story is how a PR-led agency approaches media relations for financial technology companies.