Blog · Page 2 of 3
Marketing that earns attention, not rents it.
65 guides for Seed to Series B founders, multi-location local operators, and D2C brands: marketing frameworks, positioning, advertising, and getting found in Google and AI search. Meet the authors.
targeted marketing
What is Targeted Marketing? Benefits, Strategies, and More
Targeted marketing focuses your message and budget on the audience segments most likely to buy. Learn the 4 targeting strategies and how to segment.
7c framework
What Is the 7C Framework of Digital Marketing? The 7 Cs Explained
The 7C framework of digital marketing checks Customer, Content, Context, Community, Convenience, Communication, and Commerce. Here is how to audit each C.
3-3-3 rule marketing
Exploring the 3-3-3 Rule in Marketing: How to Use It
The 3-3-3 rule in marketing limits a campaign to three phases, three key messages, and three platforms. Learn both versions of the rule and how to apply them.
digital marketing strategy
What Are the Steps in a Digital Marketing Strategy? 7 Steps
The 7 steps in a digital marketing strategy: audit, audience, objectives, positioning and channels, budget and tactics, execution, and measurement.
soft sell
Soft Sell vs Hard Sell: Techniques and When to Use Each
Soft sell persuades through trust and value; hard sell pushes for an immediate decision. Learn the techniques, the tradeoffs, and when each approach works best.
3-2-1 sales strategy
The 3-2-1 Sales Strategy: How to Build a Focused Pitch
The 3-2-1 sales strategy structures a pitch as three customer benefits, two supporting proof points, and one call to action. Learn how to build and test it.
5 cs of marketing
The 5 C's of Marketing: A Framework for Situation Analysis
The 5 C's of marketing (Company, Customers, Competitors, Collaborators, Context) is a situation analysis you run before planning. Here is how to use it well.
street team marketing
Street Team Marketing: Best Practices and Common Pitfalls
Street team marketing sends trained brand ambassadors into public places to meet customers face to face. Learn how to plan, staff, measure, and avoid mistakes.
engaging content
A Framework for Creating Engaging Content: Steps and Strategies
A framework for creating engaging content: know the audience, pick a story and voice, choose formats, add interaction, distribute, and measure what converts.
sleeper effect
The Sleeper Effect in Marketing: What It Is and Why It Matters
The sleeper effect is when a message from a distrusted source gains persuasive power over time. Learn the psychology, marketing examples, and ethical uses.
digital marketing
What Is Digital Marketing? Definition, Channels, and Examples
Digital marketing is promoting a business via online channels like search, social, email, and content. See how it works, its channels, and how to measure it.
branded merchandise
Branded Merchandise in Marketing: Strategy, Examples, and ROI
Branded merchandise builds recall when people keep and use it. Learn how to choose items, connect merch to digital campaigns, and track ROI with codes and QR.
digital marketing strategies
Top 7 Types of Digital Marketing Strategies, Compared
The 7 main types of digital marketing strategies are SEO, PPC, content, social media, email, influencer, and affiliate marketing. Compare speed, cost, and fit.
pay-per-click advertising
Understanding Pay-Per-Click Advertising in Digital Marketing
Pay-per-click (PPC) advertising charges you only when someone clicks your ad. Learn how the ad auction, Quality Score, ad types, and PPC costs work.
5 ps of marketing
What Are the 5 P's of Marketing? Product, Price, Place and More
The 5 P's of marketing are Product, Price, Place, Promotion, and People. Learn what each P means, how it differs from the 4 P's and 7 P's, and how to apply it.
pay-per-call marketing
Pay-Per-Call Marketing: What It Is and How to Get Started
Pay-per-call marketing charges advertisers only for qualified inbound phone calls. Learn how it works, what it costs, the risks, and how to launch a campaign.
video marketing strategy
Video Marketing Strategy: Framework and Best Practices
A video marketing strategy framework in seven steps: goals, audience, funnel stage, platform, production, distribution, and measurement, plus best practices.
native advertising
Native Advertising: How It Works, Types, and Benefits
Native advertising is paid media that matches the look of the platform it runs on. Learn the main types, real benefits, disclosure rules, and when to use it.
direct response marketing
Direct Response Marketing: Strategies That Drive Action
Direct response marketing asks people to take one measurable action now. Learn the core elements, the best channels, and how to test and measure campaigns.
location-based marketing
What is Location-Based Marketing? A Comprehensive Guide
Location-based marketing uses a customer's location to deliver relevant ads and offers. Learn geofencing, geotargeting, beacons, local SEO, privacy, and KPIs.
interactive marketing
Interactive Marketing: A Complete Guide With Practical Examples
Interactive marketing turns passive audiences into participants with quizzes, calculators, and polls. Learn the types, real examples, and how to measure it.
5 as framework
The 5 A's Framework in Digital Marketing: Stages and Metrics
The 5 A's framework maps the customer path as Aware, Appeal, Ask, Act, Advocate. Learn each stage, what to measure, and how to fix the stage that leaks.
digital marketing strategy
10 Digital Marketing Strategy Frameworks and When to Use Each
Compare 10 digital marketing strategy frameworks, from SWOT and SOSTAC to RACE, AARRR, and the Flywheel, and learn which one fits your stage and goals.
digital media strategy
Digital Media Strategy Framework: Components, Models, Steps
A digital media strategy framework defines your audience, channels, content, and metrics. Learn the 5 Ms, the main planning models, and how to build your own.