Insights · Page 4 of 4
Earned authority, in writing.
75 insights for CMOs and founders of established and venture-backed companies: PR, brand, messaging, digital marketing, and AEO/GEO. Written by the partner-led team that runs the work. Meet the authors.
zero-party data
Zero-Party Data: What It Is and How to Build a Growth Strategy
Zero-party data is information customers choose to share with you. Learn how it differs from first-party data, how to collect it, and how to use it for growth.
ai brand monitoring
AI-Driven Brand Monitoring: How It Works and What to Track
AI-driven brand monitoring uses NLP, sentiment analysis, and image recognition to track brand mentions and risks in real time. Learn what to track.
brand archetypes
Brand Archetypes in Digital Storytelling: A Practical Guide
Brand archetypes are 12 character patterns that give a brand a consistent voice and story. Learn each type, how to pick yours, and how to apply it online.