Insights · Page 3 of 4
Earned authority, in writing.
75 insights for CMOs and founders of established and venture-backed companies: PR, brand, messaging, digital marketing, and AEO/GEO. Written by the partner-led team that runs the work. Meet the authors.
5 ps of marketing
What Are the 5 P's of Marketing? Product, Price, Place and More
The 5 P's of marketing are Product, Price, Place, Promotion, and People. Learn what each P means, how it differs from the 4 P's and 7 P's, and how to apply it.
pay-per-call marketing
Pay-Per-Call Marketing: What It Is and How to Get Started
Pay-per-call marketing charges advertisers only for qualified inbound phone calls. Learn how it works, what it costs, the risks, and how to launch a campaign.
video marketing strategy
Video Marketing Strategy: Framework and Best Practices
A video marketing strategy framework in seven steps: goals, audience, funnel stage, platform, production, distribution, and measurement, plus best practices.
native advertising
Native Advertising: How It Works, Types, and Benefits
Native advertising is paid media that matches the look of the platform it runs on. Learn the main types, real benefits, disclosure rules, and when to use it.
direct response marketing
Direct Response Marketing: Strategies That Drive Action
Direct response marketing asks people to take one measurable action now. Learn the core elements, the best channels, and how to test and measure campaigns.
location-based marketing
What is Location-Based Marketing? A Comprehensive Guide
Location-based marketing uses a customer's location to deliver relevant ads and offers. Learn geofencing, geotargeting, beacons, local SEO, privacy, and KPIs.
interactive marketing
Interactive Marketing: A Complete Guide With Practical Examples
Interactive marketing turns passive audiences into participants with quizzes, calculators, and polls. Learn the types, real examples, and how to measure it.
5 as framework
The 5 A's Framework in Digital Marketing: Stages and Metrics
The 5 A's framework maps the customer path as Aware, Appeal, Ask, Act, Advocate. Learn each stage, what to measure, and how to fix the stage that leaks.
digital marketing strategy
10 Digital Marketing Strategy Frameworks and When to Use Each
Compare 10 digital marketing strategy frameworks, from SWOT and SOSTAC to RACE, AARRR, and the Flywheel, and learn which one fits your stage and goals.
digital media strategy
Digital Media Strategy Framework: Components, Models, Steps
A digital media strategy framework defines your audience, channels, content, and metrics. Learn the 5 Ms, the main planning models, and how to build your own.
strategic planning
What Are the 7 Stages of the Strategic Planning Process?
The 7 stages of the strategic planning process run from assessing your position to reviewing and adapting. See each stage, the frameworks to use, and examples.
race framework
The RACE Framework: A Practical Approach to Digital Marketing
The RACE framework splits digital marketing into Reach, Act, Convert, and Engage. Learn what each stage means, which KPIs to track, and how to apply it.
70-20-10 rule
Understanding the 70-20-10 Rule in Digital Marketing
The 70-20-10 rule puts 70% of marketing effort into proven channels, 20% into tests, and 10% into bold bets. Learn how to apply it to budget and content.
brand identity
Brand Identity for the Digital Age: A Brand Alchemy Guide
Brand alchemy is a structured brand identity refresh: audit, redefine archetype and story, rebuild visuals and voice, launch, then measure. Here is how.
digital transformation
What Is Digital Transformation? Definition, Examples, Steps
Digital transformation is rethinking how a business creates value with digital tools, data, and culture. Definition, examples, steps, ROI, and common pitfalls.
influencer marketing ethics
Ethical Considerations in Influencer Marketing: A Brand Guide
Ethical influencer marketing means clear disclosure, honest claims, fair contracts, and real followers. Learn the FTC rules and a checklist brands can use.
digital brand ethics
Ethical Considerations in Digital Brand Management: A Guide
Ethical digital brand management covers data privacy, honest claims, fair AI use, and accessibility. See the core principles and a checklist to protect trust.
ai personalization
AI-Powered Personalization in Digital Marketing, Explained
AI-powered personalization uses customer data and machine learning to tailor content, offers, and timing to each person. Learn how it works and where to start.
neuromarketing techniques
Neuromarketing Techniques for Digital Brands: A Practical Guide
Neuromarketing techniques like eye-tracking, EEG, facial coding, and implicit tests show how buyers react to ads and pages. How to use them ethically.
brand positioning strategy
Brand Positioning Strategy: A Practical Guide for Digital Brands
A brand positioning strategy defines the space your brand owns in customers' minds. Learn the main types, real examples, and a step-by-step statement template.
ai keyword research
AI Keyword Research: How to Use AI for SEO Keyword Generation
AI keyword research uses machine learning to find intent-matched, long-tail and question keywords faster. Learn the workflow, tools, metrics, and limits.
ai customer segmentation
AI-Driven Customer Segmentation: Methods, Uses, and Setup
AI-driven customer segmentation uses machine learning to group customers by behavior and predicted value. Learn the methods, use cases, and how to set it up.
voice search optimization
Voice Search Optimization: A Strategic Guide for Brand Managers
Voice search optimization makes your content the answer assistants read aloud. Learn conversational keywords, local SEO, schema, and how to measure results.
generative ai
Generative AI for Visual Content Creation: A Guide for Brands
Generative AI creates images and video from prompts. Learn how brands use it for visual content, how to protect brand consistency, and the copyright risks.