Verified progress
Deployment numbers, unit costs, and performance against a stated baseline, measured by a named third party where possible.
Climate tech PR. Series A and later.
Climate tech PR with claims that hold up.
For climate, energy, and industrial decarbonization companies. We turn real progress into coverage in business, technology, policy, and trade press, with every environmental claim scoped, qualified, and backed by an evidence file.
Client coverage includes
The stakes
Climate reporters have seen the hype. Evidence is the story.
Climate coverage now rewards unit costs, deployment timelines, and honest constraints, and punishes vague benefit claims. A claim that would fail a regulator's test usually fails a reporter's too.
The FTC's Green Guides say unqualified general environmental benefit claims are difficult to interpret, and that marketers should not make them.Source: FTC Green Guides, 16 CFR 260.4
What goes wrong
- "Sustainable" and "carbon neutral" claims with no stated scope.
- Offset-based "carbon neutral" product claims, now banned in EU consumer marketing.
- A pilot result stretched into a general claim.
- Mission statements where reporters want unit economics.
- Coverage that never reaches the buyers who sign contracts.
Where climate tech stories land
The outlets your buyers actually read.
A starting list. Every program is built from your buyers' reading habits and the reporters who have covered your category in the last two quarters.
| Outlet | Type | What earns a story |
|---|---|---|
| Bloomberg | Business and markets | Financing, offtake agreements, and project economics |
| Reuters | Business and markets | Deals, policy, and market-moving numbers |
| MIT Technology Review | Technology press | What the technology does and whether it works at scale |
| TechCrunch | Startup and venture press | Climate tech funding with a clear thesis |
| Axios | Policy and newsletters | How regulation, subsidies, and procurement shape the market |
Plus the energy, buildings, manufacturing, and transport trades read by the buyers who sign your contracts, chosen program by program.
Outlet names link to our media directory profiles, with coverage focus and official routes in.
What earns coverage
Story angles that work in climate tech.
Honest constraints
What went wrong in the pilot and what you changed. Reporters trust companies that show their work.
Market and financing
Offtake, project finance, and procurement stories that show demand is real.
Policy expertise
Executives who can explain how a rule, subsidy, or standard changes the economics.
Guardrails
Claims mapped to the rules before a reporter sees them.
Environmental claims face rules in the US, EU, and UK, and reporters apply the same logic. A starting point, not legal advice:
| Rule | Applies to | What it means for PR |
|---|---|---|
| FTC Green Guides, 16 CFR 260.4 | US marketers, including B2B claims | Avoid unqualified general environmental benefit claims; qualify and substantiate specific ones. |
| EU Directive 2024/825 | Consumer-facing claims in the EU | Bans generic environmental claims without recognized excellent performance, and claims that a product has a neutral, reduced, or positive emissions impact based on offsetting. Applies since 27 September 2026. |
| UK CMA Green Claims Code | Claims to UK consumers | Claims must be truthful, clear, complete, fair in comparison, consider the full life cycle, and be substantiated. |
How the program runs
Four steps, led by a partner.
-
Build the evidence file
Every number with its source, method, baseline, and boundary, before anything is written.
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Scope every claim
Specific, qualified language that survives the Green Guides and a skeptical reporter.
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Match outlets to the story
Markets desks for financing, technology desks for performance, policy coverage for regulation, trades for buyers.
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Prepare and pitch
Spokespeople who can explain the physics and the economics, briefed on what not to overstate.
Go deeper
Resources and selected work.
Engagements
Start with a launch. Build authority with a retainer.
PROJECT
Tier-One Launch
From
$25,000 / project
A launch, a raise, or a major announcement.
See launch detailsRETAINER
Authority Retainer
From
$15,000 / month
Ongoing PR, thought leadership, and AEO/GEO. Six-month minimum.
See retainer detailsNot a fit: pre-product startups, companies without a clear category, one-off press release distribution, or budgets under $15,000 per month or $25,000 per project.
Questions
What climate tech teams ask us.
How do we talk about impact without greenwashing?
Scope every claim: what was measured, against which baseline, by whom, and where the boundary sits. Specific, qualified claims are both safer and more interesting to reporters than general benefit language.
Can we mention carbon offsets or credits?
Carefully, and separately. Report reductions and removals on their own terms, and avoid claiming a product is neutral or low-impact because of offsets. The EU now bans those claims in consumer marketing, and reporters are skeptical of them everywhere.
Which outlets matter most for climate tech?
It depends on the story: business desks for financing and offtake, technology desks for performance at scale, policy coverage for regulation, and energy, buildings, manufacturing, or transport trades for the buyers who sign contracts.
What does an engagement cost?
Tier-One Launch campaigns start from $25,000 per project. The Authority Retainer for ongoing PR, thought leadership, and AEO/GEO starts from $15,000 per month with a six-month minimum. Every engagement is led by a partner.
Can you guarantee coverage in a specific outlet?
No. Editors decide coverage, and any agency that guarantees it is selling something else. We commit to the work: a story worth an editor's time, the right reporters, the right timing, and a partner who runs the program.
Related reading
Guides and other industries.
Data-driven PR and original research
Publishing data reporters can verify.
ReadHow to announce a funding round
Making a raise carry the story of demand.
ReadMIT Technology Review profile
How to pitch one of the key climate technology desks.
ReadOther industries: Fintech PR, Cybersecurity PR, B2B SaaS PR, Healthcare PR.