Proprietary data
Anonymized trends from your platform, such as small business cash flow, payment behavior, or fraud patterns, released with a clear method. The strongest angle most fintechs have.
Fintech PR. Series A and later.
Fintech PR your compliance team can sign off on.
For payments, lending, banking-as-a-service, wealth, and infrastructure companies. We earn coverage in the business, finance, and fintech trades your partners, regulators, and customers read, with every claim mapped to the rules that govern it before a reporter sees it.
Client coverage includes
The stakes
In fintech, trust is the product. Press is where it is tested.
Reporters, bank partners, and customers read every claim about safety, insurance, and returns as a promise. One loose sentence in a release or an interview can become a regulatory question or a partner's problem.
The CFPB's enforcement action describes how Synapse filed for bankruptcy in April 2024, failed to keep adequate records of where consumer funds were held, and consumers lost access to their money for weeks or months.
What goes wrong
- A spokesperson says "FDIC insured" without the pass-through conditions.
- "Disrupting banking" pitches that answer none of the questions reporters are already asking.
- Customer testimonials used without the disclosures the rules require.
- A funding announcement that earns a brief and nothing else.
- Compliance seeing the release the night before it goes out.
Where fintech stories land
The outlets your buyers actually read.
A starting list. Every program is built from your buyers' reading habits and the reporters who have covered your category in the last two quarters.
| Outlet | Type | What earns a story |
|---|---|---|
| American Banker | Banking trade | Bank partnerships, regulation, risk, and data on how institutions are changing |
| Finextra | Fintech trade | Product, partnership, and infrastructure news with a clear industry angle |
| Bloomberg | Business and markets | Funding with a thesis, unit economics, and market-moving data |
| Yahoo Finance | Personal and market finance | Consumer impact, market context, and executive commentary |
| The Wall Street Journal | Business press | Major deals, regulatory shifts, and exclusive data |
| Fortune | Business press | Operator profiles and category-level stories |
Outlet names link to our media directory profiles, with coverage focus and official routes in.
What earns coverage
Story angles that work in fintech.
Safety and resilience
How you reconcile funds, who your bank partners are, your controls, and third-party audits. It answers the question every reporter is already asking.
Unit economics
Growth with profitability, retention, and loss rates you are willing to publish. Business press wants numbers, not adjectives.
Policy commentary
Expert perspective on rule changes that affect your customers, so your executives are the call reporters make when news breaks.
Guardrails
Claims mapped to the rules before a reporter sees them.
The rules that apply depend on your charter, products, and partners, so we map them with your counsel before writing a messaging framework. A starting point, not legal advice:
| Rule | Applies to | What it means for PR |
|---|---|---|
| FINRA Rule 2210 | Broker-dealers | Communications must be fair and balanced, with no exaggerated, promissory, or misleading claims; projections are restricted. |
| SEC Marketing Rule, 206(4)-1 | Registered investment advisers | Testimonials and endorsements need disclosures about client status, compensation, and conflicts. |
| FDIC rule, 12 CFR 328.102 | Any person, including non-banks | No misrepresenting deposit insurance; pass-through coverage statements must note that conditions apply. |
| FTC Endorsement Guides | All advertisers | Endorsements must reflect real experience, and material connections must be disclosed clearly. |
| CFPB UDAAP authority | Providers of consumer financial products and services | Unfair, deceptive, or abusive acts or practices, including misleading marketing, can lead to enforcement. |
How the program runs
Four steps, led by a partner.
-
Map the regulatory frame
With your counsel, list which rules apply to which products, partners, and channels.
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Build a claims library
Pre-approved language for safety, insurance, returns, and performance, so interviews and releases move fast without new risk.
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Choose trust-led angles
Data, resilience, and economics first. Funding news carries a bigger story, not the other way around.
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Prepare and pitch
Spokesperson briefings with the claims library, documented proof for every number, and targeted outreach to the reporters who cover your category.
"Four hours of my time. Three placements. One TechCrunch piece my board chair texted me about."Founder, Series A fintech. Name on request.
Go deeper
Resources and selected work.
IN-DEPTH GUIDE
PR for fintech companies: earning trust in a regulated category
The full guide: the rules in detail, six story angles, a compliance-ready process, and a worked example.
Read the guideSELECTED WORK
Case studies
Launches, raises, and authority programs across categories. Some clients are named on request.
Browse the libraryEngagements
Start with a launch. Build authority with a retainer.
PROJECT
Tier-One Launch
From
$25,000 / project
A launch, a raise, or a major announcement.
See launch detailsRETAINER
Authority Retainer
From
$15,000 / month
Ongoing PR, thought leadership, and AEO/GEO. Six-month minimum.
See retainer detailsNot a fit: pre-product startups, companies without a clear category, one-off press release distribution, or budgets under $15,000 per month or $25,000 per project.
Questions
What fintech teams ask us.
Do you work with our compliance team?
Yes, from the first week. We build a claims library with compliance and counsel before any outreach, and every release, byline, and interview briefing goes through the review path you already use. Reporters move fast; pre-approved language is what lets you move with them.
Which fintech companies do you work with?
We are built for venture-backed fintechs from Series A onward in payments, lending, banking-as-a-service, wealth, and financial infrastructure.
Can PR help after an industry failure or a bad news cycle?
Often, yes. When a competitor or partner fails, reporters look for companies that can explain how funds are held, reconciled, and protected. Clear, documented answers on safety are one of the strongest angles a fintech has in those moments.
What does an engagement cost?
Tier-One Launch campaigns start from $25,000 per project. The Authority Retainer for ongoing PR, thought leadership, and AEO/GEO starts from $15,000 per month with a six-month minimum. Every engagement is led by a partner.
Can you guarantee coverage in a specific outlet?
No. Editors decide coverage, and any agency that guarantees it is selling something else. We commit to the work: a story worth an editor's time, the right reporters, the right timing, and a partner who runs the program.
Related reading
Guides and other industries.
How to announce a funding round
Timing, embargoes, and the story a raise needs to carry.
ReadData-driven PR and original research
How to turn platform data into stories reporters can use.
ReadMedia directory
Pitching profiles for 100 outlets, with official routes in.
ReadOther industries: Cybersecurity PR, B2B SaaS PR, Healthcare PR, Climate tech PR.